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	<title>Allpar Chrysler, Dodge, and Jeep News &#187; advertising</title>
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	<description>Regularly updated news concerning Chrysler LLC and its vehicles</description>
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		<title>Fiat adapts Chrysler ads to Italy</title>
		<link>http://www.allpar.com/news/index.php/2012/01/fiat-adapts-jeep-ads</link>
		<comments>http://www.allpar.com/news/index.php/2012/01/fiat-adapts-jeep-ads#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:09:30 +0000</pubDate>
		<dc:creator>David Zatz</dc:creator>
				<category><![CDATA[Ads and marketing]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Fiat Panda]]></category>

		<guid isPermaLink="false">http://www.allpar.com/news/?p=13999</guid>
		<description><![CDATA[Within Italy, Fiat has started to promote the new Panda in a way that echoes recent Chrysler and Jeep ads, more than traditional Italian or Fiat ads. The new 90-second Fiat Panda spot started airing yesterday. In the ad, Fiat is shown as leading a new era of growth and development, calling on Italians to [...]]]></description>
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		<title>Chrysler&#8217;s new &#8220;Born of Fire&#8221; campaign makes Super Bowl debut</title>
		<link>http://www.allpar.com/news/index.php/2011/02/chryslers-new-born-of-fire-campaign-makes-super-bowl-debut</link>
		<comments>http://www.allpar.com/news/index.php/2011/02/chryslers-new-born-of-fire-campaign-makes-super-bowl-debut#comments</comments>
		<pubDate>Mon, 07 Feb 2011 07:50:22 +0000</pubDate>
		<dc:creator>Bill Cawthon</dc:creator>
				<category><![CDATA[Ads and marketing]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[ads and marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Chrysler 200]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Eminem]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.allpar.com/news/?p=7418</guid>
		<description><![CDATA[Chrysler&#8217;s newest ad, featuring Detroit musician, Eminem, aired for the first time last night. With a tagline of &#8220;Imported from Detroit,&#8221; the ad couldn&#8217;t fail to stir something in the soul of any Detroiter or ex-Detroiter, like myself. Produced and aired with a reported $9 million budget, the ad begins with actor Kevin Yon, a [...]]]></description>
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		<title>Rumor Control: Chrysler 200 Super Bowl spot to feature Eminem</title>
		<link>http://www.allpar.com/news/index.php/2011/02/rumor-control-chrysler-200-super-bowl-spot-to-feature-eminem</link>
		<comments>http://www.allpar.com/news/index.php/2011/02/rumor-control-chrysler-200-super-bowl-spot-to-feature-eminem#comments</comments>
		<pubDate>Sun, 06 Feb 2011 06:09:47 +0000</pubDate>
		<dc:creator>Bill Cawthon</dc:creator>
				<category><![CDATA[Ads and marketing]]></category>
		<category><![CDATA[Auto Shows and Events]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Chrysler 200]]></category>
		<category><![CDATA[Eminem]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.allpar.com/news/?p=7409</guid>
		<description><![CDATA[Chrysler will air a two-minute spot in the third quarter of Super Bowl XLV airing this evening. According to insiders, the spot, said to be the longest single placement in Super Bowl history, will highlight the Chrysler 200 and feature Eminem&#8217;s Oscar-winning hip hop hit &#8220;Lose Yourself&#8221; from 8 Mile a 2003 film about growing [...]]]></description>
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		<title>Chrysler to air major ad featuring Eminem during Super Bowl</title>
		<link>http://www.allpar.com/news/index.php/2011/02/chrysler-to-air-major-ad-featuring-eminem-during-super-bowl</link>
		<comments>http://www.allpar.com/news/index.php/2011/02/chrysler-to-air-major-ad-featuring-eminem-during-super-bowl#comments</comments>
		<pubDate>Fri, 04 Feb 2011 22:30:16 +0000</pubDate>
		<dc:creator>Bill Cawthon</dc:creator>
				<category><![CDATA[Ads and marketing]]></category>
		<category><![CDATA[Auto Shows and Events]]></category>
		<category><![CDATA[Bankruptcy]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Executives]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Eminem]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Government loans]]></category>
		<category><![CDATA[Sergio Marchionne]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.allpar.com/news/?p=7392</guid>
		<description><![CDATA[Chrysler Group will air a two-minute spot in the third quarter of the Super Bowl that will air this Sunday. Company CEO Sergio Marchionne made the announcement this morning in a J.D. Power-sponsored forum in San Francisco. Marchionne declined to discuss the specifics of the ad other than to say it&#8217;s worth watching. An unnamed [...]]]></description>
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		<title>Wieden + Kennedy, creators of Jeep ad, named Agency of the Year</title>
		<link>http://www.allpar.com/news/index.php/2011/01/wieden-kennedy-creators-of-jeep-ad-named-agency-of-the-year</link>
		<comments>http://www.allpar.com/news/index.php/2011/01/wieden-kennedy-creators-of-jeep-ad-named-agency-of-the-year#comments</comments>
		<pubDate>Wed, 26 Jan 2011 02:30:51 +0000</pubDate>
		<dc:creator>Bill Cawthon</dc:creator>
				<category><![CDATA[Ads and marketing]]></category>
		<category><![CDATA[Awards and Honors]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Executives]]></category>
		<category><![CDATA[Jeep]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Jeep Grand Cherokee]]></category>
		<category><![CDATA[Olivier Francois]]></category>
		<category><![CDATA[Wieden+Kennedy]]></category>

		<guid isPermaLink="false">http://www.allpar.com/news/?p=7281</guid>
		<description><![CDATA[Wieden + Kennedy, the agency that developed the &#8220;The Things We Make, Make Us&#8221; campaign for the Jeep Grand Cherokee, has been named 2010 Agency of the Year by Advertising Age. Olivier Francois, Chrysler brand CEO and head of marketing for Chrysler Group. said the ad &#8220;resonated well on a macro level as well as [...]]]></description>
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