Posted on December 22nd, 2010 • by Bill Cawthon
Ralph Gilles, CEO of Dodge Brand, has told Dodge dealers that Chrysler has committed to a major marketing campaign in the first quarter of 2011. The campaign will include advertising during the February 6 broadcast of the Super Bowl. Gilles promised heavy media spending as well as online efforts geared towards bring new customers into [...]
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Posted on November 18th, 2010 • by Bill Cawthon
Visiting a Carl’s Jr. or Hardee’s restaurant can get you more than a tasty meal: you could win the Green Hornet’s “Black Beauty” a modified Imperial Crown fully equipped with machine guns and rockets (sorry; they don’t really work). CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, has kicked off “The Key [...]
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Posted on November 15th, 2010 • by David Zatz
Dodge’s new ads will have a “humorous bent,” according to a recent press release. Dodge events for 2011 will include the Rock ‘n’ Roll Marathon Series and continued support of Dodge Motorsports in the NASCAR Sprint Cup and Nationwide Series, as well as the new Viper Cup racing series. Dodge’s presence at these events signifies [...]
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Posted on July 4th, 2010 • by David Zatz
Ad agency Fallon of Minneapolis has been awarded a Cadillac contract and has dropped their Chrysler contract. Chrysler had no comment and is likely to shift the Chrysler work to another agency such as GlobalHue while they find a replacement.
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Posted on June 13th, 2010 • by Bill Cawthon
The new television spots for the 2011 Jeep Grand Cherokee hit the airwaves Friday evening to generally positive reviews from the automotive community. The ads aired on both network and cable channels. Reviews from those in the advertising industry were mixed but negative comments tended to be associated with negative perceptions of Jeep and/or Chrysler. [...]
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Posted on June 11th, 2010 • by Bill Cawthon
My Dear England, As a gentleman, I feel it is my grim but solemn duty to notify you that it is, indeed … ON. We declared our independence once. And on Friday night I must declare it yet again. Our armies will meet upon the field of battle, but you’ll soon find your “Red Coats” [...]
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