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Ralph Gilles, CEO of Dodge Brand, has told Dodge dealers that Chrysler has committed to a major marketing campaign in the first quarter of 2011. The campaign will include advertising during the February 6 broadcast of the Super Bowl. Gilles promised heavy media spending as well as online efforts geared towards bring new customers into [...]
Visiting a Carl’s Jr. or Hardee’s restaurant can get you more than a tasty meal: you could win the Green Hornet’s “Black Beauty” a modified Imperial Crown fully equipped with machine guns and rockets (sorry; they don’t really work). CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, has kicked off “The Key [...]
Dodge’s new ads will have a “humorous bent,” according to a recent press release. Dodge events for 2011 will include the Rock ‘n’ Roll Marathon Series and continued support of Dodge Motorsports in the NASCAR Sprint Cup and Nationwide Series, as well as the new Viper Cup racing series. Dodge’s presence at these events signifies [...]
Ad agency Fallon of Minneapolis has been awarded a Cadillac contract and has dropped their Chrysler contract. Chrysler had no comment and is likely to shift the Chrysler work to another agency such as GlobalHue while they find a replacement.