According to sources inside the company, Chrysler will end its long-term partnership with Omnicom Group’s BBDO and work with multiple agencies. BBDO, which has been one of Chrysler’s ad agencies since World War II, has been the primary advertising and marketing support provider since the automaker consolidated its ad work in late 2000 under former [...]
One of Daimler’s first acts after acquiring Chrysler was to consolidate advertising at BBDO, dropping Jeep’s agency, which was known for distinctive, effective ads. For the next nine years, particularly in more recent years, Chrysler’s advertising was often critiqued for not providing customers with a reason to buy the products. In some ads, older Chrysler [...]
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