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We spoke for a time with Pietro Gorlier, CEO of Mopar. We will have a full report next week, but some highlights include: 77% of dealers are open on Saturdays for service, nearly meeting the 2014 goal of 80%, and around one third now offer Express Lube. Accessories are accounting for a much higher proportion [...]
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Larry Vellequette reports in this week’s print edition of Automotive News that Chrysler Group will pay between $919,000 and $955,000 to settle California charges of improperly operating a factory-owned retail dealership. The California Department of Motor Vehicles agreed with the California New Car Dealers Association that the automaker’s Motor Village flagship store violated state laws [...]
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Automotive News is reporting that Chrysler is selling its factory-owned Motor Village LA dealership. The full-line dealership opened last November with a big splash and began selling vehicles earlier this year. Motor Village LA was supposed to be a showcase for Chrysler Group products in California, a market that the company has targeted for special [...]
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Edmunds.com’s Auto Observer says the average Chrysler Group vehicle is taking five days longer to sell than it did a year ago. According to numbers published today, the average Chrysler Group vehicle spends 72 days on the dealer’s lot compared to 67 days in August 2010. Over the past year, the monthly turn rate has [...]
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For the third consecutive year, Mercedes-Benz dealerships ranked highest in the Pied Piper Prospect Satisfaction Index (PSI). In the 2011 study, Pied Piper Management Company LLC hired 3,524 “mystery shoppers” and sent them into auto dealerships nationwide from July 2010 to June 2011. The company then used its proprietary PSI process to get an accurate [...]
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Chrysler dealers don’t service just Chrysler vehicles. In 2010, more than 2.6 million customers with other makes visited Chrysler Group dealerships for service, including oil changes and tire rotations. To make good service even better, the Mopar division today announced a strategic agreement with Magneti Marelli and Shell Lubricants that will give its dealers the [...]
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