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For the third consecutive year, Mercedes-Benz dealerships ranked highest in the Pied Piper Prospect Satisfaction Index (PSI). In the 2011 study, Pied Piper Management Company LLC hired 3,524 “mystery shoppers” and sent them into auto dealerships nationwide from July 2010 to June 2011. The company then used its proprietary PSI process to get an accurate [...]
Chrysler dealers don’t service just Chrysler vehicles. In 2010, more than 2.6 million customers with other makes visited Chrysler Group dealerships for service, including oil changes and tire rotations. To make good service even better, the Mopar division today announced a strategic agreement with Magneti Marelli and Shell Lubricants that will give its dealers the [...]
Automotive News is reporting that the California New Car Dealers Association (CNCDA) has filed a petition with the California New Motor Vehicle Board (CNVB) calling for an investigation into Motor Village LA, a prototype new car dealership Chrysler Group opened in Los Angeles last November as a testbed for new retailing strategies and as a [...]
Writing in today’s Toledo Blade, Larry Vellequette reports that Chrysler Group has told a couple of Jeep dealers they can’t use “Imported from Toledo” to promote Jeep, even though the company has no rights in or ownership of the phrase. Ralph Mahalak, Jr., owner of Monroe Dodge Superstore in Monroe, Michigan, had a batch of [...]