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Blaine Martinson pointed out that, on the U.S. Dodge website, the high-end Journey Lux has been removed, and the Mainstreet renamed to SXT. New to the Dodge line is the “American Value Package” (AVP), a stripped down Express, similar to the Omni America and Sundance America launched under Lee Iacocca. One noticeable change in the [...]
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The Automobile Journalists Association of Canada (AJAC) has named the 2012 Dodge Journey the “Best New SUV-CUV under $35,000.” The announcement follows an intensive week of vehicle evaluations performed by professional automotive journalists at the annual AJAC Test Fest in Niagara-on-the-Lake, Ontario. At the annual AJAC Test Fest, Canada’s top automotive journalists are divided into [...]
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Melissa Sweeney, of Woodbridge, Va., tracked down the third and final 2012 Dodge Journey hidden inside a barn in St. George, Maine, as part of the Dodge brand’s “Search Engine for the Real World” campaign and vehicle giveaway. Sweeney found the 2012 Dodge Journey with help from family members contributing to the search efforts from [...]
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A father and son from Nevada were the first to find one of three 2012 Dodge Journey vehicles hidden across America in the Dodge brand’s “Search Engine for the Real World” giveaway. Bruce Armbrust and his 9-year-old son, Matthew, of Gardnerville, Nev., worked together to track down the Dodge Journey in Hope Valley, Calif. “With [...]
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The new ads for the Dodge Journey have begun airing; the contest begins today and runs through September 27. The “West” ad will air for the first time today. At www.YouTube.com/Dodge there will be additional videos with clues and a 24/7 live camera feed of the hidden Dodge Journey vehicles.
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A new advertising campaign for the 2012 Dodge Journey encourages Americans to get out and explore the world instead of just reading about it. And, while they’re at it, they might win one of three Journeys left hidden across America. Television and digital spots begin today, promoting the Journey as the “Search Engine for the [...]
•Like on Facebook • Tags: ads and marketing, contest, Dodge Journey.