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A four-door hatchback car to be called the Fiat 500L (L for Large) will be launched around the world, according to Automotive News. The car, based on the new L-Zero, uses the SCSS platform, as does the Fiat Punto, rather than the B-car platform used by the Fiat 500 itself. Thus, while the Fiat 500L [...]
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Bloomberg News is reporting that Fiat will add a five-door model that CEO Olivier Francois says is “related” to the 500 already on sale in the U.S. and Canada. The new model will be introduced at the Geneva Auto Show in March and go on sale in America in 2013. “Related to” the 500 leaves [...]
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Men’s Journal magazine has announced that the Fiat 500 is one of the winners of its coveted “Gear of the Year” award. This is the first time a car has been eligible for the list, which is prepared by the magazine’s editors, writers and correspondents and includes the most innovative and game-changing products. “We’re extremely [...]
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Fiat claims it’s the attraction of the high-performance styling of the new 500 Abarth; Allpar believes it’s more likely the high-performance styling of the car’s co-star, 26-year-old Romanian model Catrinel Menghia. Whichever is correct, the new spot drew a million YouTube views in its first week. The digital spot titled “Seduction” made its debut at [...]
•Like on Facebook • Tags: Abarth, ads and marketing, Catrinel Menghia, Fiat 500, Jennifer Lopez, Olivier Francois.
The turbocharged Fiat 500 Abarth performance car was launched this morning; it features a 160 horsepower engine (the standard engine is 101 hp), a beefed up suspension and braking system, special electronics, and other unique features. Performance figures have not yet been released, but should be impressive, particularly in track-holding. For full details, see our [...]
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The results are in. The second annual Specialty Equipment Market Association (SEMA) Award was presented to the 2012 Fiat 500 for the “Hottest Sports Compact Car” and to the 2012 Jeep Wrangler for the “Hottest 4×4-SUV” at the 2011 SEMA Show in Las Vegas. Both awards were accepted by Mopar President and CEO, Pietro Gorlier. [...]
•Like on Facebook • Tags: Awards and Honors, Chrysler, Fiat 500, Jeep Wrangler, Mopar, SEMA Awards.