Posted on January 23rd, 2012 • by David Zatz
Within Italy, Fiat has started to promote the new Panda in a way that echoes recent Chrysler and Jeep ads, more than traditional Italian or Fiat ads. The new 90-second Fiat Panda spot started airing yesterday. In the ad, Fiat is shown as leading a new era of growth and development, calling on Italians to [...]
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Posted on June 17th, 2009 • by David Zatz
Global Auto wrote that the Chrysler PT Cruiser would continue on through 2010 in order to keep the Toluca plant active until Fiats arrive. One motivation may be a large parts stockpile which was reported to Allpar two weeks ago, and which may have been due to the sudden collapse of PT sales when rumors [...]
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Posted on January 24th, 2009 • by Bill Cawthon
Chrysler President and Vice-Chairman Jim Press says the company could have a Fiat-based car ready to sell in the U.S. market within two years. Press, who was speaking at a conference in New Orleans, declined to go into specifics about which Fiat car might be selected or how whether it would be sold as a [...]
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