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The following is a transcript of yesterday’s media webchat with Fred Diaz, CEO for the Ram brand and President of Chrysler de Mexico. Fred Diaz: Good morning. This is Fred Diaz. Greetings from Dallas and the State Fair of Texas. Our Ram Truck brand this morning made exciting news with the addition of three new [...]
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In a Thursday morning webcast, Fred Diaz, Ram brand CEO, and Marissa Hunter, Head of Advertising for the Ram brand, introduced new advertising spots and plans for the coming months. Built on the familiar “Guts. Glory. Ram.” campaign, the new spots, Power Wagon “KING” and “HEMI® Horses,” also incorporate the “Code of the West,” theme [...]
•Like on Facebook • Tags: ads and marketing, Fred Diaz, Future vehicles, Marissa Hunter, Ram and other trucks, Sales, webcast.
Bloomberg News is reporting that Chrysler/Fiat CEO Sergio Marchionne told reporters the two auto companies will have a single management structure soon. Marchionne’s comments came following a speech to the Swiss-American Chamber of Commerce in Zürich. This would be another step toward the eventual merger of Fiat and Chrysler. Fiat consolidated Chrysler’s financial and operating [...]
•Like on Facebook • Tags: Alfredo Altavilla, Chrysler, Fiat, Fred Diaz, merger, Mike Manley, Olivier Francois, Pietro Gorlier, Ralph Gilles, Reid Bigland, Richard Palmer, Sergio Marchionne.
Ram CEO Fred Diaz has been put in charge of Chrysler de Mexico, and will have responsibility for Latin America; he will continue to run Ram. Allpar sources have noted problems with the Chrysler organization in Mexico for some time now, and a recent scandal involving government purchases of cars and motorcycles at excessive cost [...]
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The editors of HispanicBusiness Media have selected Fred M. Diaz, Jr., President and CEO of Ram Truck Brand and head of Chrysler Group’s national sales, to their 2011 Corporate Elite list. The annual Corporate Elite list — published in the January/February issue of HispanicBusiness magazine — includes the 25 most influential, engaged and dynamic Hispanic [...]
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Ram 2500 and Ram 3500 will both be getting a new version of the Cummins turbodiesel engine that pumps out 800 lb-ft of torque, according to Ram CEO Fred Diaz. The maximum towing capacity of the Ram is now 22,700 lb, besting Ford and GM, with a best in class maximum gross combined weight rating of [...]
•Like on Facebook • Tags: Cummins, diesel, engines, Fred Diaz, pickups, Ram 2500, Ram 3500, Ram Heavy Duty, transmissions.