Posted on November 21st, 2011 • by Bill Cawthon
Sergio Marchionne’s remarks from last week have now become clear: Chrysler today named Timothy Kuniskis the new Head of the Fiat Brand for North America. Kuniskis most recently served as Director for both the Chrysler Brand and Fiat Brand Product Marketing. The move is effective immediately. In his new role, Kuniskis is responsible for the [...]
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Posted on November 17th, 2011 • by Bill Cawthon
Laura Soave, head of Fiat North America, was once everywhere Fiat news was being made. Product introductions, dealership openings, or handing the keys to a new owner, Soave was on the scene. But since the end of September, Soave has been maintaining a lower profile. She’s still listed in the executive roster, but at yesterday’s [...]
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Posted on July 25th, 2011 • by Bill Cawthon
Good news for those who like the Fiat 500 but want a little more more performance: According to the folks at Fiat 500 USA, Laura Soave, head of Fiat North America, says the North American market version of the hot little Fiat 500 Abarth will make its debut at this fall’s Los Angeles Auto Show. [...]
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Posted on May 10th, 2011 • by Bill Cawthon
Laura Soave, head of the Fiat brand in North America, received the “La Bellissima America” award from New York City’s Italian American Museum. The award is presented annually to individuals outstanding in their chosen fields and have brought great pride to the Italian-American community. “The honorees exemplify the finest qualities of the Italian-American experience,” said [...]
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Posted on March 10th, 2011 • by Bill Cawthon
Fiat North America has begun delivering the first Fiat 500 Prima Edizione (First Edition) models to customers throughout the United States this week. The 500 cars are the first Fiats to be sold in the U.S. since 1984. The limited-edition Prima Edizione is offered in just three colors: Bianco, Rosso and Grigio (White, Red and [...]
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Posted on February 10th, 2011 • by Bill Cawthon
Laura Soave, Head of Fiat Brand for North America wants dealers to adopt a no-haggle policy when the Fiat 500 goes on sale next month. This likely would make North America the only place in the world where the price of a new Fiat 500 isn’t subject to (often vigorous) negotiation. Soave believes the policy [...]
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