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Fiat North America has begun delivering the first Fiat 500 Prima Edizione (First Edition) models to customers throughout the United States this week. The 500 cars are the first Fiats to be sold in the U.S. since 1984. The limited-edition Prima Edizione is offered in just three colors: Bianco, Rosso and Grigio (White, Red and [...]
Laura Soave, Head of Fiat Brand for North America wants dealers to adopt a no-haggle policy when the Fiat 500 goes on sale next month. This likely would make North America the only place in the world where the price of a new Fiat 500 isn’t subject to (often vigorous) negotiation. Soave believes the policy [...]
Laura Soave, Head of Fiat Brand North America, revealed of the 2012 Fiat 500 (Cinquecento) at the Los Angeles International Auto Show. With its beautiful Italian styling, timeless functionality, efficient design and innovative technology – the same attributes that made the original version a timeless icon – the new Fiat 500 is relevant for an [...]
Chrysler today announced it has begun appointing dealers for Fiat in the United States. The dealers appointed in this first phase have plans in place and will be ready to take orders. The company continues to work with other applicants and plans to have dealers in 119 U.S. markets by the end of the year. [...]