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    Tag Archive for 'marketing'

    New Fiat and (Dodge or Chrysler) slogans?

    Two new trademark filings of interest were made in November, according to Allpar forums member Stratuscaster: Life is best when driven (this is reportedly for Fiat) Imported from Detroit The “imported from Detroit” slogan may be for Chrysler and Dodge, reflecting the tighter, lighter-feeling new suspension tuning of the 2011 models, made possible by the [...]

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    Chrysler shows Millennium Branding in new dealership

    Chrysler has revealed a new company-owned dealership in Los Angeles, to open in early 2011. The dealership does not conform exactly to the Millenium Branding standards, being an existing building (which housed a Pierce-Arrow dealership in the 1920s), but will allow Chrysler to experiment with different showroom and display designs, and features the new-trademark arch [...]

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    Dodge launches new ads

    Dodge’s new ads will have a “humorous bent,” according to a recent press release. Dodge events for 2011 will include the Rock ‘n’ Roll Marathon Series and continued support of Dodge Motorsports in the NASCAR Sprint Cup and Nationwide Series, as well as the new Viper Cup racing series. Dodge’s presence at these events signifies [...]

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    Chrysler confirms Call of Duty Jeep

    Chrysler has confirmed the limited edition 2011 Jeep Wrangler Call of Duty: Black Ops edition we announced on October 15 (based on Jason Demonto’s tip and QJNet). The new Wrangler comes with standard 32 inch tires and special graphics. The game itself will be released on November 9. The 2011 Jeep Wrangler and Wrangler Unlimited [...]

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    Call of Duty-inspired Jeep Wrangler coming?

    QJnet posted that a real Jeep Wrangler will inspired by the video game Call of Duty. The Jeep looks fairly standard at first, but has black Mopar tail lamp guards, black gas cap door, matte-black hood (the site wrote “mood”) decal, and “Black Ops exterior graphics.” The package is said to be available on Rubicon [...]

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    Analysis: WSJ confuses the issue

    A note by the Wall Street Journal, recently repeated by Autoblog, talks about how Chrysler is de-emphasizing the Hemi. At the Northeastern press launch of the 2011 Jeep Grand Cherokee, a question was asked about why there was no Hemi badging on the back of the car; the answer was because Jeep wanted to de-emphasize [...]

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