Dodge has arranged heavy publicity for the neglected but popular Dodge Journey, with over 250,000 targeted letters arriving in early November. The package includes postcards and various offers, including a $25 debit card for a test drive, and cash back for both Chrysler owners and defectors from other brands. People who get the offer can [...]
Dodge is adding no-charge all wheel drive on Charger SXT and R/T, using the advanced new system that disconnects the front axle when it’s not needed, increasing gas mileage to around the same level as rear-drive systems. The promotion is to be made during the winter months, highlighting the advantages of Dodge’s AWD system in [...]
The five year plan calls for a complete repackaging of all Dodge cars, with new options mixes, by the end of the fourth quarter of 2009. A complete overhaul of branding, marketing, positioning, and point of sale is to be completed by the end second quarter of 2010.
The car and truck brands are being separated [...]
To start repositioning its brands, Chrysler is doubling the amount it spends on retail costs per vehicle, according to disclosures made in the five year plan discussion. Chrysler, which had cut discretionary ad spending (such as Google placements) for months before the plan, started running new campaigns just before, and appears to have increased its [...]
Fred Diaz, President and CEO of the new Ram brand, sent a communique to dealers outlining what’s happening as the new brand is introduced.
In his letter, Diaz noted the Ram 1500 pickup, which has earned more awards than any other full-size pickup on the market today, is being positioned to be highly price-competitive in the [...]
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