Allpar Chrysler, Dodge, and Jeep News

Tag Archive for 'marketing'

Chrysler renovates pre-owned plan

Chrysler’s Certified Pre-Owned Vehicle (CPOV) program is being upgraded with a new web site, more participating dealers, and more features. The program provides customers with used cars that are less than 65,000 miles old and less than six model years old; aside from the usual 125-point inspection (with repairs using Mopar parts), the program provides [...]

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Gilles: Viper may return, Fiat 500 in 2010

Ralph Gilles spoke today at the Chicago Auto Show. Correspondent Jim Choate was present for Allpar. Gilles replaced Sergio Marchionne at the last moment, when Marchionne had to fly to Russia. Speaking of Marchionne, Gilles said, “I’ve never felt better about where Chrysler is.”

In addition to showing brief teaser images of upcoming work (Grand Cherokee, [...]

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60 day trade-in: Chrysler starts the minivan pledge

People who trade in a competitive product for a 2010 Chrysler Town & Country or Dodge Grand Caravan minivan can drive the vehicle ‘risk-free’ for 60 days, giving competitive owners the peace of mind to ‘try us again,’ according to a Chrysler release today.
“The Dodge Grand Caravan and Chrysler Town & Country have [...]

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Dodge revises Caliber features, packages

Dodge has made some revisions to the Caliber lineup, which now includes named (rather than letter-coded) trim. Full details are on our Dodge Caliber page.
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Dodge launches new, premium Journeys

With the Dodge Journey proving more popular than expected in Canada and Mexico, Chrysler is adding new option packages while keeping the base models intact. While the SE is still $21,165 and the SXT remains $24,465, for 2010 there is a new Crew option package adding 19 inch chrome aluminum wheels, EVIC, UGDO, body-color sills, [...]

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Dodge launches Hero minivan

Dodge is launching a new Hero level Dodge Caravan minivan, starting at $25,675. The van is essentially a trim package, one step above SE but not at SXT; it includes a 3.8 liter engine, Stow ‘n’ Go seats, power second row windows and third row vents, a bright center stack, audio controls on the wheel, [...]

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