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Maserati COO Harald Wester recently spoke about the future of the fabled Italian marque, which will celebrate its 97th anniversary this Thursday, December first. The overall goal is to boost Maserati production from the 5,700 cars built in 2010 to 40,000 cars by 2015. TO achieve this goal, the Maserati family will grow to include [...]
Maserati, not Ferrari, will compete with other European premium brands in offering a variety of vehicle styles. That’s the word from Fiat CEO Sergio Marchionne, ruling out a four-door sedan or SUV for the Italian supercar brand. There is strong incentive for Fiat Group to field an ultra-premium SUV and expand its sedan lineup: Porsche’s [...]
Whatever worries they might have about government defaults in Greece and Italy and a possible European recession haven’t dampened the spirits of the truly wealthy visitors to the 2011 Frankfurt Auto Show. The new Maserati Kubang is one of the hottest tickets at the show and Fiat’s other premium brand, Ferrari, expects record sales this [...]
In January 2011, Sergio Marchionne confirmed a Jeep Grand Cherokee-based Maserati to be made in Detroit. The sport-luxury SUV was unveiled on September 13, 2011, at the Frankfurt Auto Show, as the Maserati Kubang. Marchionne had mentioned the possibility of this vehicle while praising the Grand Cherokee’s architecture, but noted that the Maserati version would [...]