Posted on November 28th, 2011 • by Bill Cawthon
Chrysler Group dominated the 2011 Automotive News All-Stars with five executives named as top of their categories. Chrysler CEO Sergio Marchionne took the top prize; he was named Industry Leader of the Year and CEO, North America. Jeep’s Michael Manley took the award for Sales and Olivier Francois was the Marketing All-Star. Dan Knott, head [...]
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Olivier Francois,
Saad Chehab,
Sergio Marchionne.
Posted on November 24th, 2011 • by Bill Cawthon
Fiat claims it’s the attraction of the high-performance styling of the new 500 Abarth; Allpar believes it’s more likely the high-performance styling of the car’s co-star, 26-year-old Romanian model Catrinel Menghia. Whichever is correct, the new spot drew a million YouTube views in its first week. The digital spot titled “Seduction” made its debut at [...]
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Posted on July 14th, 2011 • by Bill Cawthon
Bloomberg News is reporting that Chrysler/Fiat CEO Sergio Marchionne told reporters the two auto companies will have a single management structure soon. Marchionne’s comments came following a speech to the Swiss-American Chamber of Commerce in Zürich. This would be another step toward the eventual merger of Fiat and Chrysler. Fiat consolidated Chrysler’s financial and operating [...]
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Pietro Gorlier,
Ralph Gilles,
Reid Bigland,
Richard Palmer,
Sergio Marchionne.
Posted on April 20th, 2011 • by Bill Cawthon
(Please note: There is a problem with the sound in the original video. The problem is not with your computer. We will upload a revised file as soon as it is available.) Starting off with a live performance by the Selected of God choir from the Eminen ad, Chrysler reinforced the “Imported from Detroit” message. [...]
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Posted on February 17th, 2011 • by Bill Cawthon
Early this morning, workers put the finishing touches on a massive building wrap featuring an image of the Chrysler 200 and the brand’s new tagline “Imported from Detroit.” The wrap covers almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. Each day, approximately 200,000 drivers and passengers along the Interstate [...]
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Olivier Francois.
Posted on January 25th, 2011 • by Bill Cawthon
Wieden + Kennedy, the agency that developed the “The Things We Make, Make Us” campaign for the Jeep Grand Cherokee, has been named 2010 Agency of the Year by Advertising Age. Olivier Francois, Chrysler brand CEO and head of marketing for Chrysler Group. said the ad “resonated well on a macro level as well as [...]
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