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(Please note: There is a problem with the sound in the original video. The problem is not with your computer. We will upload a revised file as soon as it is available.) Starting off with a live performance by the Selected of God choir from the Eminen ad, Chrysler reinforced the “Imported from Detroit” message. [...]
Early this morning, workers put the finishing touches on a massive building wrap featuring an image of the Chrysler 200 and the brand’s new tagline “Imported from Detroit.” The wrap covers almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. Each day, approximately 200,000 drivers and passengers along the Interstate [...]
Wieden + Kennedy, the agency that developed the “The Things We Make, Make Us” campaign for the Jeep Grand Cherokee, has been named 2010 Agency of the Year by Advertising Age. Olivier Francois, Chrysler brand CEO and head of marketing for Chrysler Group. said the ad “resonated well on a macro level as well as [...]
Olivier Francois started his speech by saying that Chrysler was on the crossroads between failure and greatness. “It’s time to recontent a brand that has been decontented.” He also pointed out that good design involved not just styling the appearance, but also working with needs and cognition. He started out by pointing out that nobody [...]