Dodge has arranged heavy publicity for the neglected but popular Dodge Journey, with over 250,000 targeted letters arriving in early November. The package includes postcards and various offers, including a $25 debit card for a test drive, and cash back for both Chrysler owners and defectors from other brands. People who get the offer can [...]
Dodge is adding no-charge all wheel drive on Charger SXT and R/T, using the advanced new system that disconnects the front axle when it’s not needed, increasing gas mileage to around the same level as rear-drive systems. The promotion is to be made during the winter months, highlighting the advantages of Dodge’s AWD system in [...]
Chrysler Vice Chairman Jim Press said today that the company is not reviving its controversial “sales bank.”
Press’ comments followed a story that appeared in Automotive News detailing an appeal Press made to persuade Chrysler dealers to purchase 12,000 unassigned vehicles. The AN report said this marked a revival of Chrysler’s sales bank, an extremely unpopular [...]
Chrysler is repeating its no-charge back-seat DVD system for United States customers buying or leasing a 2008 or 2009 Chrysler Town & Country minivan, Jeep Commander, Jeep Grand Cherokee or Dodge Grand Caravan. The 2009 models have bigger screens than the 2008s – nine inches vs eight inches. In minivans, the deal includes twin DVD [...]
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