The five year plan calls for a complete repackaging of all Dodge cars, with new options mixes, by the end of the fourth quarter of 2009. A complete overhaul of branding, marketing, positioning, and point of sale is to be completed by the end second quarter of 2010.
The car and truck brands are being separated [...]
As part of Chrysler Group’s shift to a brand-oriented structure, Chrysler, Dodge and Jeep will now have their own chief of design. All the brand chiefs will report to Ralph Gilles, senior v-p for product design.
At Chrysler, the design team will be led by Brandon Faurote. Faurote, 37, previously was v-p of advance design, international [...]
Chrysler has re-organized their product development teams to reflect new processes and synergies. Key appointments are:
Scott Kunselman, Jeep/Truck Vice President. Reporting to Scott are several chief engineers for specific programs, as well as directors of program management, body engineering, interior engineering, and chassis engineering.
Daniel Knott, Car/Minivan/SRT Vice President. Again, reporting to Daniel are various chief [...]
Ralph Gilles, Chrysler’s new v-p of design, says the company will develop distinctive vehicles for each of its three brands. Speaking in an interview, Gilles also said he wants to improve productivity by having designers devote more time to executing their work and less on the creative process. Gilles will take over as design chief [...]
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