New Ram CEO rallies dealers

November 6th, 2009 by Bill Cawthon

Fred Diaz, President and CEO of the new Ram brand, sent a communique to dealers outlining what’s happening as the new brand is introduced.
In his letter, Diaz noted the Ram 1500 pickup, which has earned more awards than any other full-size pickup on the market today, is being positioned to be highly price-competitive in the [...]

Tags: advertising, Fred Diaz, marketing, Ram. Chrysler, Ram

Chrysler cuts prices on Ram HD pickups

October 23rd, 2009 by Bill Cawthon

Big pickup buyers will get more content for less money with the new 2010 Ram 2500 and 3500 Heavy Duty pickups. According to Chrysler Group, the big Rams will have a base price of $28,165 for standard cab models, $31,415 for Crew Cab models and $36,865 for Mega Cab models. The Quad Cab has been [...]

Tags: Heavy-Duty, pricing, Ram. Dodge, Trucks

Dodge cars, Chrysler likely to get new logos

October 6th, 2009 by Bill Cawthon

It hasn’t been officially confirmed, but Dodge passenger cars are likely to get a new logo as part of the brand shakeup at Chrysler Group LLC. With the separation of the truck operation into the new “Ram” brand, Dodge cars will no longer wear the stylized mountain goat that has been the symbol of Dodge [...]

Tags: Chrysler, Dodge, logos, Ram, trademarks. Chrysler, Credible Rumors

Chrysler working on fourth brand?

September 20th, 2009 by DaveAdmin

Chrysler is set to launch a fourth brand, according to the Toledo Blade. The plan has already been launched to dealers and some customers, according to the article; but it won’t be Plymouth. Instead, it appears that Chrysler will change its branding so that Dodge, rather than being reserved for trucks (as proposed at [...]

Tags: Chrysler, Chrysler Group, Dodge, Fiat, Ram, Trucks. Chrysler, Credible Rumors, Dodge, Future vehicles, Trucks

Tag Archive for 'Ram'

New Ram CEO rallies dealers

Chrysler cuts prices on Ram HD pickups

Dodge cars, Chrysler likely to get new logos

Chrysler working on fourth brand?