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The last Ram Dakota pickup will leave the assembly line at the Warren Truck Plant today, ending a 25-year run that began with a true mid-size Dodge pickup introduced in the fall of 1986 as a 1987 model and ending with a pickup almost as big and expensive as the full-size Ram 1500. In recent [...]
Even though Dodges led for 45 of the 74 laps in the NAPA Auto Parts 200 at Circuit Gilles Villeneuve in Montreal, accidents and mishaps plagued the Challengers and Chargers. The one bright spot in the NASCAR Nationwide Series action came when Alex Tagliani finished second in the No. 12 Hot Wheels Dodge, the car [...]
Mopar Ram Truck drivers celebrated a total of four wins in two days of Traxxas TORC (The Off-Road Championship) competition at Bark River International Raceway in Michigan. On Saturday, Bryce Menzies won in PRO 2 and Andrew Caddell was first in PRO Light in Round 7. In Sunday’s Round 8 finale, Ricky Johnson was able [...]
In a Thursday morning webcast, Fred Diaz, Ram brand CEO, and Marissa Hunter, Head of Advertising for the Ram brand, introduced new advertising spots and plans for the coming months. Built on the familiar “Guts. Glory. Ram.” campaign, the new spots, Power Wagon “KING” and “HEMI® Horses,” also incorporate the “Code of the West,” theme [...]