Posted on June 10th, 2009 • by David Zatz
Sergio Marchionne will, as expected, be CEO of both Chrysler and Fiat. While retaining Jim Press as a deputy, he has shaken up the management structure, with the following appointments: Peter Fong will be President and Chief Executive Officer, Chrysler Brand, with full profit and loss responsibility for the Chrysler product portfolio; and lead executive [...]
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Posted on May 21st, 2009 • by David Zatz
Steve Landry, Executive Vice President, North American Marketing and Mopar Parts and Service, provided the criteria used for selecting dealers which would continue to have a Chrysler, Dodge, or Jeep franchise: “The process to evaluate dealers was a thorough, rigorous process that used a data-driven metric that included the following factors: – Minimum Sales Responsibility [...]
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Posted on May 4th, 2009 • by Bill Cawthon
Chrysler will launch an advertising and marketing program with new ads appearing as soon as today and new incentives to be announced tomorrow. According to Steve Landry, Chrysler’s sales and marketing chief, the campaign is designed to reassure consumers that Chrysler isn’t going away and expects to come back from its bankruptcy filing stronger than [...]
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Posted on April 11th, 2009 • by Bill Cawthon
Chrysler will discontinue its Employee Pricing Plus Plus program at the end of April. The promotion was launched in January and has helped boost the company’s retail sales but it has been very costly and has kept Chrysler at the top of the heap in incentives spending. Steve Landry, executive vice president of North American [...]
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Posted on December 19th, 2008 • by Bill Cawthon
Deborah Wahl Meyer, Chrysler’s Chief Marketing Officer, is leaving the company today and Phillip F. Murtaugh, who has been handling the company’s Asia operations, will be leaving at the end of the month as part of the latest management realignment. The company says both are leaving to “pursue other interests.” Steven J. Landry, Executive V-P of North [...]
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Posted on December 16th, 2008 • by Bill Cawthon
Steven Landry, executive v-p of North America Sales, will take on the responsibilities left by the resignation of Simon Boag, president of Mopar and global parts and service. Boag resigned his position yesterday, citing personal reasons. Landry will retain his current title.
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