Sergio Marchionne will, as expected, be CEO of both Chrysler and Fiat. While retaining Jim Press as a deputy, he has shaken up the management structure, with the following appointments:
Peter Fong will be President and Chief Executive Officer, Chrysler Brand, with full profit and loss responsibility for the Chrysler product portfolio; and lead executive for [...]
Steve Landry, Executive Vice President, North American Marketing and Mopar Parts and Service, provided the criteria used for selecting dealers which would continue to have a Chrysler, Dodge, or Jeep franchise:
“The process to evaluate dealers was a thorough, rigorous process that used a data-driven metric that included the following factors:
- Minimum Sales Responsibility
- A scorecard [...]
Chrysler will launch an advertising and marketing program with new ads appearing as soon as today and new incentives to be announced tomorrow.
According to Steve Landry, Chrysler’s sales and marketing chief, the campaign is designed to reassure consumers that Chrysler isn’t going away and expects to come back from its bankruptcy filing stronger than before.
“We [...]
Chrysler will discontinue its Employee Pricing Plus Plus program at the end of April. The promotion was launched in January and has helped boost the company’s retail sales but it has been very costly and has kept Chrysler at the top of the heap in incentives spending.
Steve Landry, executive vice president of North American sales, [...]
Chrysler will cut either the Dodge Nitro or Jeep Liberty from its lineup by the end of 2012. Although there has been no official announcement, the plan was confirmed yesterday by Steve Landry, Executive Vice President of North American sales.
Speaking with reporters on a conference call, Landry said, “As we move toward 2012, we won’t [...]
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