Posted on February 20th, 2011 • by Bill Cawthon
Chrysler’s “Born of Fire” commercial was the top vote-getter on YouTube’s Super Bowl Ad Blitz. The spot, featuring Detroiter Eminem, outpolled ads from Bridgestone and Doritos. To view the results, visit the YouTube Ad Blitz website. The two-minute ad has generated tremendous buzz in some parts of the country, with some calling it one of [...]
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Posted on February 8th, 2011 • by Bill Cawthon
The two-minute Chrysler “Born of Fire” spot that appeared during the broadcast of Super Bowl XVL received high marks from many (and an uptick in customer interest) but is now coming under fire from self-described conservatives. On Monday, Mark Steyn, a Canadian writer and commentator, sitting in for Rush Limbaugh, lashed out at Chrysler repeatedly [...]
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Posted on February 7th, 2011 • by Bill Cawthon
Chrysler’s newest ad, featuring Detroit musician, Eminem, aired for the first time last night. With a tagline of “Imported from Detroit,” the ad couldn’t fail to stir something in the soul of any Detroiter or ex-Detroiter, like myself. Produced and aired with a reported $9 million budget, the ad begins with actor Kevin Yon, a [...]
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Posted on February 6th, 2011 • by Bill Cawthon
Chrysler will air a two-minute spot in the third quarter of Super Bowl XLV airing this evening. According to insiders, the spot, said to be the longest single placement in Super Bowl history, will highlight the Chrysler 200 and feature Eminem’s Oscar-winning hip hop hit “Lose Yourself” from 8 Mile a 2003 film about growing [...]
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Posted on February 4th, 2011 • by Bill Cawthon
Chrysler Group will air a two-minute spot in the third quarter of the Super Bowl that will air this Sunday. Company CEO Sergio Marchionne made the announcement this morning in a J.D. Power-sponsored forum in San Francisco. Marchionne declined to discuss the specifics of the ad other than to say it’s worth watching. An unnamed [...]
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Posted on December 22nd, 2010 • by Bill Cawthon
Ralph Gilles, CEO of Dodge Brand, has told Dodge dealers that Chrysler has committed to a major marketing campaign in the first quarter of 2011. The campaign will include advertising during the February 6 broadcast of the Super Bowl. Gilles promised heavy media spending as well as online efforts geared towards bring new customers into [...]
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