Cadillac joined Lexus at the #1 place in customer satisfaction in the annual University of Michigan survey of automakers. The director of the survey, Claes Fornell, credited the improvements to the loss of “disgruntled” customers, which let the domestic automakers focus more on their core markets. Regardless of the reason, the Chrysler hit the average [...]
Recently, numerous media outlets reported on Consumers Reports‘ quality survey results. Doug Betts, Chrysler Chief Customer Officer, noted in an e-mail to employees and contractors that this survey did not contain any new survey data, despite its recent release. He pointed out that the survey is reported in the fall issue, but is reprinted in [...]
With help from “new media strategies,” Allpar has launched a survey to discover readers’ attitudes towards the forums and other parts of the site, with ten Dodge Prize Packs as prizes – one will go to each of ten randomly drawn entrants. Go to the survey.
The automobile industry, hammered by slow sales and tight credit, will pass homebuilding as the most distressed industry in the United States next year. The still-suffering housing industry, the winner for 2008, is seen as falling to third, after autos and the retail sector, according to an early December survey of the213-member Turnaround Management Association.
Chrysler, [...]
Chrysler’s Doug Betts sent a message to Chrysler employees regarding the company’s poor performance on the recent Consumer Reports quality survey. In part, he wrote:
This year Chrysler LLC vehicles trailed the industry average and dropped in ranking when compared with last year’s study. The decline in our ratings is based on the results for 2008 [...]
Chrysler and Jeep vehicles received higher marks in the latest University of Michigan American Customer Satisfaction Index. The survey, which polls consumers who have had their vehicles between six months and three years, also shows Dodge lost some ground.
All Chrysler brands scored below average on the Index’s 100-point scale. Average for all brands was 82 [...]
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