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Chrysler has recently applied for or renewed various trademarks, according to analyst Jim Choate. Of note is Cherokee, for “Motor vehicles, namely, passenger automobiles, their structural parts, trim and badges.” This could indicate that the Jeep Cherokee name will return, replacing Liberty — which was originally to be simply the next generation Cherokee. It also [...]
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A patent examiner with the United States Patent and Trademark Office (USPTO) has granted initial approval to the “Imported from Detroit” trademark. The last of the three different applications, covering uses of the phrase on particular “Goods and Services” (in USPTO-speak) overcame early objections and will now be published for opposition, meaning other parties can [...]
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Chrysler registered the trademark Tradesman on December 15 in the motor vehicles category. Dodge sold a Tradesman version of their B-van for many years, but under Daimler, stopped making the vans, which competed against Daimler’s own Sprinter. In addition, the trademark AMC, complete with “A-mark” and exactly as used in the 1970s and 1980s, was [...]
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Chrysler has registered the word “Cuda” as a trademark. The specific purpose is currently unknown, though the category is “passenger vehicles, their structural parts, trim and badges.” The Plymouth Barracuda debuted in 1964 as a sporty Valiant variant. The Plymouth ‘Cuda was a high performance version of the Barracuda. In 1970, the Barracuda joined the [...]
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Dave at Challenger Life cleared up the mystery of the missing Dodge logo. the following press release appeared on May 27, 2010: As the Dodge brand redefines itself with new lifestyle packages, new ads, events and sponsorships, and a slew of upcoming new products, it’s using its brand name to send a clear message that [...]
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The recently posted image of a possible new Dodge badge (see JackRatchett’s “New Charger, logo rendering” on Allpar.com) is raising questions about use of the use, or lack of use, of new Dodge brandmarks on upcoming 2011 vehicles like the Challenger and Durango. A quick check of filings at the U.S. Patent and Trademarks Office [...]
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