Posted on December 21st, 2010 • by David Zatz
Chrysler has registered the word “Cuda” as a trademark. The specific purpose is currently unknown, though the category is “passenger vehicles, their structural parts, trim and badges.” The Plymouth Barracuda debuted in 1964 as a sporty Valiant variant. The Plymouth ‘Cuda was a high performance version of the Barracuda. In 1970, the Barracuda joined the [...]
Posted on August 20th, 2010 • by Bill Cawthon
Dave at Challenger Life cleared up the mystery of the missing Dodge logo. the following press release appeared on May 27, 2010: As the Dodge brand redefines itself with new lifestyle packages, new ads, events and sponsorships, and a slew of upcoming new products, it’s using its brand name to send a clear message that [...]
Posted on August 19th, 2010 • by Bill Cawthon
The recently posted image of a possible new Dodge badge (see JackRatchett’s “New Charger, logo rendering” on Allpar.com) is raising questions about use of the use, or lack of use, of new Dodge brandmarks on upcoming 2011 vehicles like the Challenger and Durango. A quick check of filings at the U.S. Patent and Trademarks Office [...]
Posted on March 9th, 2010 • by Bill Cawthon
Under a special agreement, Chrysler is allowing Lake Mary High School in Seminole County, Florida, to continue using the Ram logo the school has adopted as its athletic mascot. The school had been illegally using the Ram image, a registered trademark of Chrysler Group, and was going to have to spend a significant amount of [...]