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The 2011 Jeep Grand Cherokee Laredo, with the 290-horsepower Pentastar V6 and five-speed automatic, started with a U.S. list price of $32,995 including destination. Give up the four wheel drive, and the price dropped by $2,000 on the Lardeo, $2,500 on the Limited, and $3,500 on the Overland. Add a V8, and towing went from 5,000 to 7,400 lb (when properly equipped). Prices remained similar into 2012.
Dealer invoices were set close to the list prices (excluding holdbacks). A Grand Cherokee Laredo, the well equipped base model, was listed at $32,995 with no options; the dealer cost was $31,402, with a $966 dealer holdback. The Friends & Family Program dropped retail down to $31,088. The 4x4 ran $32,995 list — $31,402 invoice.
The Jeep Grand Cherokee Limited 4x4 listed at $39,600; the dealer invoice price was $37,402. The Hemi V8 engine added $1,495 list, $1,331 invoice; aluminum painted wheels ran to $1,095 (list), the hard drive/navigation system stereo added $750; and the trailer towing package added $695. Dealer invoice for options varies quite a bit, with a hefty profit on some options but a narrow profit on most.
The 2011 Jeep Grand Cherokee Overland Summit added more luxury to the already well-optioned Overland. Sold in an exclusive Rugged Brown paint scheme (as well as gray, white gold, and black), it had a chromed grille and fog lamp bezels, with 20-inch bright, polished aluminum wheels. The interior had real Black Olive burl wood trim blended into the instrument panel, the standard heated steering wheel, and the upper panels of both front and rear doors. The interior was two-toned, black and New Saddle, with saddle-color Nappa heated and ventilated leather seats, and Berber floor mats with Black and Chestnut accent binding. Buyers got standard Adaptive Cruise Control, Forward Collision Warning, Blind Spot Monitoring, and Rear Cross-path detection systems. The Grand Cherokee Overland Summit edition listed at launch at $42,495 (plus $780 destination) for 4x2 models, and $45,995 (plus $780 destination) for 4x4 versions.
The new V6 increased highway gas mileage to 23 mpg highway (22 mpg with 4x4) — over 500 miles per tank — though city mileage fell 1 mpg. The interior increased rear-seat knee and leg room by four inches, and there was 17% more cargo volume (as released first on allpar.com). Numerous safety features were standard, and options included Blind-spot/Rear Cross-path detection and Adaptive Cruise Control with Forward Collision Warning, along with FloTV, satellite TV, and Internet router. All three trim levels could be ordered in Trail Rated configurations.
The Laredo includes keyless entry, stability control with anti-roll, hill start assist, trailer sway control, side curtain airbags for both rows, active head restraints, power driver's seat, fog lamps, leather-wrapped steering wheel with audio controls, satellite radio, and 17-inch aluminum wheels; the 360 horsepower Hemi V8 will be optional. That model starts at $32,995.
The Limited adds Quadra-Trac II® with Selec-Terrain (if you get the 4x4), front and second-row heated leather seats, memory settings, High Intensity Discharge auto-leveling headlamps, CommandView dual-pane panoramic sun roof, rear back-up camera, rear park assist, premium audio, automatic temperature control, 18-inch aluminum wheels, Garmin® navigation, rain-sensitive wipers, and bright door handles. The price for Limited is $39,995 including destination.
The ultimate Grand Cherokee, the Overland model, adds a premium interior with Nappa leather-trimmed and heated seats, vented front seats, wood/leather-wrapped heated steering wheel with memory, power tilt/telescope steering column, real wood bezels, leather-stitched instrument panel/doors/center console armrest, power liftgate, and 20-inch aluminum wheels. That model starts at $42,995 including destination.
Phil Jansen, Grand Cherokee Chief Engineer, said that the front limited slip differential was dropped because “we developed our Quadra-Drive II system with a variable transfer case, rear electronic limited slip differential, better brake limited differential performance, and larger brakes to provide better traction performance than our prior system with electronic limited slip differential. He also said that the Grand Cherokee was designed and developed before the Fiat partnership.
The interiors have better craftsmanship, with soft-touch, premium materials and genuine wood trim; all models have bright chrome accents. The Keyless Go system, optional on some models and standard on others, unlocks and locks the doors without a fob. The CommandView sunroof has fixed glass panels above both rows of seating, with an express power shade to cover it.
Compared with the outgoing Grand Cherokee, the 2011 Jeep has 4 inches more rear seat leg room, with 12° of recline, a standard center folding armrest and rear seat vent controls, and 17% more cargo capacity... with the spare tire now mounted inside.
The base model, the Laredo E, is a well equipped machine with standard passive entry/keyless go, new double dash construction with acoustic side glass, electronic stability (with hill start, roll mitigation, and trailer sway control), side curtain airbags in front and rear, front side airbags, front active head restraints, power driver seat, 17 inch aluminum wheels, fog lamps, power-adjusted heated mirrors, trip computer (with feature personalization), LED interior lights, and dual zone temperature control. Overall, the base model is as fully loaded as some top line models; but it is the only model that cannot be ordered with the Hemi.
The Laredo X brings leather trim, heated front seats, power front passenger seat, 18 inch wheels, hard-drive based stereo with hands free phone system, 506-watt, 9-speaker Alpine stereo, remote starter, Park-Sense (rear distance detection), and alarm.
The Limited adds a dual-pane panoramic sunroof, Quadra-Trac II, dual-zone automatic temperature control, heated first and second row seats, ventilated front seats, power liftgate, heated and tilt/telescope steering wheel, memory settings (for seat, mirrors, and radio), 18” shiny wheels, HID headlamps with SmartBeam, rear backup camera, and rain sensitive wipers.
Finally, the Overland model (shown below) adds a unique interior, real wood/leather wrapped heated steering wheel, premium navigation system with voice recognition, and new 20” aluminum painted wheels.
Options include the Hemi with bright dual exhaust, Class IV trailer tow group, Quadra-Drive II (Hemi only, July availability), and Quadra-Lift (July).
Cargo capacity has increased 17% over the last model, with 36.3 cubic feet of space.
Jeremy White pointed out: “The exterior sculpting is dramatic yet smooth. Ralph Gilles told me they are almost at the tear point of the metal and the sculpting could not be made deeper without other design compromises. The power liftgate is a new design, seemingly hidden within the rod covering.”
Jeep Grand Cherokee Competitive Comparisons
Standard safety features include Electronic Stability Control (ESC), Electronic Roll Mitigation (ERM), four-wheel Anti-lock Brake System (ABS) with rough-road detection, four-wheel Brake Traction Control System (BTCS), Passive Entry/Keyless Go, Remote keyless entry, express up/down windows for driver and front-seat passenger, seat-belt pretensioners, Trailer-Sway Control and Remote-Start which is standard on Overland and available on Limited. The Brake Assist System recognizes emergency situations (by seeing how quickly the driver hits the pedal) and increases brake pressure; it's based on research that shows that in many accidents drivers had panic-stopped without fully activating the brake.
Other standard safety features include standard full-length side-curtain air bags which extend protection to front and rear outboard passengers, seat-mounted side thorax air bags that enhance protection for the driver and front passenger, and active head restraints which deploy (move forward and up) in the event of a rear collision.
The body structure is all new and designed to achieve expected safety performance in global markets (new roof-crush standards, side-impact standards and Euro pedestrian impact).
The 2011 Jeep Grand Cherokee was to feature uConnect Guardian as a standard feature on all models (services provided by Hughes Telematics), but we are not sure if it will still be available. uConnect Guardian would provide customers with:
The Jeep Grand Cherokee has, since 1992, been built at the 2.7-million-square-foot Jefferson North Assembly Plant (JNAP) in Detroit.
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