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The red truck pictured here is a Warlock II. The original Warlock is shown in black with gold wheels.
In the late 1970s, Dodge started showing and selling custom versions of its trucks, such as the 1970 Adventurer pickup with the Dodge Dude package. Dodge started selling what it called “adult toys,” culminating in the L’il Red Express Truck. For 1977, these were:
The Dodge Warlock pickups, which included fancy wheels, fat tires, bucket seats, authentic oak sideboards and unique customizing of both the interior and exterior, was originally a show vehicle idea. It stirred such interest that Dodge moved quickly to introduce it late in the 1976 model year as a limited production vehicle; its popularity when it first hit the street made it a regular production
model in 1977.
Robert H. Kline, manager of truck sales for Chrysler Corporation, wrote in the press release, “... more and more people were customizing and personalizing pickups, particularly the short wheelbase models. As with the van, the movement
got its start on the West Coast and it’s now moving across the country. The ‘trick truck’ concept allows the customer to drive away from
the dealership with a fully customized vehicle that has a personality of its own.”
The Warlock came with either conventional two-wheel or fourwheel drive, with the D100 model (rear wheel drive) having H70 x 15 raised white letter tires and the W100 (four-wheel drive) having 10 x 15 tires. Other equipment included five-spoke wheels,
bucket seats, tinted glass, bright rear bumper, and power steering; options included a radio, air conditioning, cruise control, a rear cargo light, and a clock. Like the standard pickups, they had double wall beds and front disc brakes.
The Warlocks all had black interiors, with a “tuff” steering wheel and gold tape accents on the dash and the
doors. The 1976 Warlocks were painted black, dark green metallic, or bright red, with a “custom look” created by solid oak sideboards and small chromed running boards. The exterior had gold pinstriping to outlined the wheel wells and body lines; the pinstriping was continued inside, on the doors, dashboard, and the instrument cluster. The script word “Warlock” was emblazoned in gold on the tailgate. Dodge had just updated their interiors to be a bit more driver-friendly, which helped make the Warlock more attractive.
It appears that all standard engine choices were available, which meant buyers could have the base slant six, 318 with two or four barrel carburetor, 360 four barrel, 400 V8, and 440 V8; the 318 appears to have been most popular.
The Warlock’s oak-lined pickup bed was later used by the (more popular) L’il Red Express Truck, which had the same body panels and mechanicals (as did all D100 and W100 trucks); the Express also used the Warlock’s standard stepside chrome bumpers and grille, though it had new, five-slot disc wheels instead of the Warlock’s eight-spoke gold wheels (with black pinstripes). Those gold wheels only lasted for the first year, with the Warlock II of 1979 having chrome wheels.
Marc Rozman pointed out that a “Midnight Express” version was built — similar, but rarer. A pilot truck was used to do the 1/64th scale Johnny Lighting die-cast model.
The show vehicle and production vehicle differed somewhat, using a different tone of gold on the wheels, tape stripes instead of paint stripes, and dropping the roll bar. There were few apparent changes during the Warlock’s run; in 1979, the tailgate read “Warlock II,” and six colors were available.
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