If you build it we will buy it!

Wow who would have known or thought that a 4-door Wrangler would sell?

According to the Toledo-Blade the new Wrangler, both the 2-door and the 4-door Unlimited have found success in the market place. Here are some numbers:

The North Toledo plant, which produces the Wrangler, has 59,000 pending orders from customers and dealers. Most of the orders are for the 4-door version. Last year the Wrangler (which was found only in a 2-door version) sold roughly 75,000 units. Therefore these orders represent close to three quarters of the total sales of last years Wrangler. I think it is safe to say that the Chrysler Group has another hot hit on their hands. And due to the high demand for the Unlimiteds customers who have yet ordered theirs already have to wait, according to the article, until next year to buy a new Unlimited.

Dave Doster who is a manger at a dealership, who was quoted by the Toledo-Blade stated “They definitely have a high demand…They’ve done such a great job with it.”

To help meet the demand workers are scheduled to build Wranglers on an added Sunday shifts that are uncommon to the plant.

According to the Toledo-Blade last month, Toledo Jeep built 6,194 Wrangler Unlimiteds and 4,124 traditional 2-door Wranglers. That is is total of 10,318 units. This is an increase of 14% relative to the same month last year when the plant built 9,082 Wranglers.

So this should be a nice sign to the Chrysler Group, if you build it they will come. How many years have I waited for a 4-door Wrangler? Well, since I grew out of my YJ and I knew that my family would not be fitting (or be okay with it) in a traditional 2-door.

The Chrysler Group should have also struck while the iron was hot with a production version of their sweet Gladiator concept. However the high demand for the Unlimited should be a sign that the perfect vehicle, whether that is a 4-door Wrangler or a production Gladiator, is well worth the wait.

The Chrysler Group should listen to their base! This should show them that if they build it we will buy it!