Comments on: Selling Jeep: why it can’t happen and how it can happen

By: mprbrce

mprbrce — Mon, 04 Aug 2008 04:21:09 +0000

I don’t think Chrysler should “sell” Jeep. Chrysler is in an okay financial situation.
Chrysler needs to be the as some would say uber luxury to compete with the likes of BMW, Mercedes, Audi, Infiniti, Acura and so on.
Dodge needs to be the Toyota, Honda, Hyundai, Nissan, Ford, and Chevy/GMC. Build SRT variants of EVERY model sold! Even the Caravan and Journey!
Jeep as I see it, is okay as it is. Just tweak it a little. Make them more fuel efficent, and offer ALL Jeeps in diesel. We build Grand Cherokees and Commanders in the same plant, why not drop the 3.0 into the Commander while your at it?
Plymouth? BRING IT BACK! Top hat the Dodges. Make this the Kia, Scion and so on fighter.
G.E.M.- ADVERTISE! EXPAND! ANYTHING!

By: Curtis Redgap

Curtis Redgap — Sat, 02 Aug 2008 22:07:52 +0000

Good for you BILL! Absolutely. Good follow on to Dave’s comments, which are also relevant.

By: Bill Cawthon

Bill Cawthon — Sat, 02 Aug 2008 12:48:50 +0000

Why no Avenger, Caliber, etc.? Reskin and rebadge them as Plymouths. Use the upcoming Nissan as the small car and grow from there through the newly-renamed Avenger and Caliber. The Caravan could always come back as the Voyager. Plymouth then becomes the “people-mover” division.

By: Dave

Dave — Fri, 01 Aug 2008 20:52:13 +0000

This is after all why I have sometimes said Chrysler should drop all but two or three cars - an extended wheelbase second-generation 300C, the T&C (but top trim only and with more differentiation from Dodge), the Sebring Convertible. Period. That’s two vehicles to avoid losing existing customers and one to establish a decent reputation.

As for Dodge… guess it continues. But I’d still like to see Dodge pushed off into trucks and muscle cars alone, with Plymouth coming in to handle the ordinary cars. That means no Dodge Avenger, no Dodge Caliber, and the Caravan continued only, again, to keep those repeat customers.