Ads on the home page
August 10th, 2010 • by David Zatz
It’s true. There’s an ad on the home page.
The ad is below everything else in the middle, and is designed not to interfere with anything.
We held off for a long, long, long time. But nearly every site has ads on the home page now… some of them have quite a few. Many make you jump past an ad to finish a story; many squeeze content between ads on the left, the right, the top, the bottom.
We don’t do that.
Allpar’s ads have usually been on the top and the bottom of interior pages. Not in the middle, not on the sides.
The ad is, like most of them, supplied by Google’s automatic system.
It’s still experimental and we’ll see how it goes – if it’s worth the intrusion.
It might be time for a sitewide cosmetic makeover, too…
ALLPAR has to survive. I am surprised that you were able to hold out as long as you have without resorting to SOME sort of income. The ad is hardly intrusive, and takes but a couple seconds to take it in. Click on it, and it goes there. No problems as I see it. “Good on ya, Dave.”
Thanks, Curtis.
There are ads on nearly every OTHER page, I just resisted the home page as long as I could. But even the New York Times does it now! (I don’t think much of the paper but I have to admit their web site has a nice layout, apparently all done with style sheets, which is impressive.)
Every thing has it’s time. IT IS TIME! ALLPAR needs to survive….. no, it needs to be even more than that, it needs to THRIVE! In fact, some ads are entirely relevant to the site, and may even be conducive to the core of the site. I concur that the NY Times lacks a certain amount of relevancy BUT if you look deeper into most print media nowadays, particularly newspapers, NONE of them are doing well. Blogging and the internet have removed them from being the single most wide spread means to make news for folks. Jump on the computer, turn up the internet and go to any news outlet and receive instant gratification. Doesn’t cost a subscription either! I look, and indeed anticipate even more advertising from ALLPAR in the future, which is important for it’s future ability to keep on keeping on.
The unexpected competition from a gaggle of Chrysler in-house bloggers and social networkers doesn’t help.