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Archive for the 'Dodge' Category

Chrysler announces revolutionary new marketing

Olivier Francois today announced his new vision for the Dealer of the Future.

“The new dealership will be solid, strong, unique,” he said. “In an era of flash, it will stand out. A cozy, intimate, inviting place which serves as an office and meeting spot for representatives and customers, without the clutter of cars that can’t be driven.”

Signage will be clarified with dealership services being featured alongside the brand names, in new, easily recognized block lettering.

Along with the new Project Deuteronomy dealerships, Chrysler will debut its new “Floating Air Power” styling, to be implemented across all product lines, and its new, simplified lineup. “We have too many brands,” said CEO Sergio Marchionne. “Henceforth, Ram trucks will be moved out to separate dealerships where possible, and the core Dodge brand will be cars-only.”

Cars are to be made in shades of gray and black, with offerings including Brilliant Black, Antique Silver, Dark Titanium, Silver Steel, Dark Charcoal, Graphite Metallic, Mineral Gray, Dark Graystone, and Extremely Dark White.

“One color is good enough for Steve Jobs and Sergio Marchionne,” Ralph Gilles pointed out. “What’s more, Ford became highly successful selling cars largely made by the Dodge Brothers, all painted black.”

Olivier added, “The Chrysler brand has been irrevocably tainted. When customers try to show off their new Chrysler, neighbors invariably whine about bailouts or Fiat parts. We have decided to do the ultimate retro step and bring Chrysler back to its roots. This will also end the confusion about Chrysler-the-company versus Chrysler-the-brand, and allow us to tap many beloved heritage names, such as Barracuda, Valiant, and Volare. We are bringing back Plymouth, and to minimize costs, it will simply replace the Chrysler brand.”

The phase in will take several years, during which cars will be called Chrysler Plymouth, Chrysler, and Plymouth. The VIN code will not change. The Chrysler Town & Country will be renamed Plymouth Voyager, the 300C will become the Fury, and the Sebring will become the Valiant. In its final months, the PT Cruiser will be officially re-acronymed to Plymouth Truck Cruiser.

Editor’s note: There is a reason this story is on the weblogs, not the news page… it’s being posted a month early.

»crosslinked«

If you build it, they will come.

i Dave :
I have enjoyed all the info & input you & your staff  have put into the allpar net work, The articles are great , We can’ t forget where mopar- mouth’s -& – FCP’s
came from. I enjoy your new creativity , and thinking out-side the box. But I do like the old style better, I can dig deeper into articles that interest me. Your enthusiasm shows in the display of info. Keep up the great work.
Why won’t CHRYSLER do like GM & letting the public know that there up & running, and  producing quality AMERICANS want to buy, for the long haul;
You have to get the public behind you like Iacocca did. People love a under-dog. ( like Iacocca said ; IF YOU CAN FIND A BETTER CAR BUY IT. ) Chrysler has to let the people know that they are building quality into their auto,s. Not just building vehicles. Any car company can do this. They have to start being a leader in innovation not like the followers that they have been. The American public see’s it and they won’t settle for krap that was peddled to them as in the earlier years. That’s why they buy forign brands. New styling, good to great mpg’s, comfort w/quality , at a reasonable price.
But to the manufactories defense, The GOV”TO need to impose EQUAL  TRADE TARIFFS ON IMPORTS so the pricing game isn’t so far out of wack !!!
Chrysler needs to start producing their concept cars, That’s what the public want’s Not these vehicles that you add boxes onto, or have an elephant sit on the hoods and makes them look round. Or the back side of wide bodied person. If they continue in this direction they are doomed to fail.    ENGINEERING – MANPOWER   –  $$$$, are wasted if these concept models don’t go into production, They are afraid of make a wrong decision so instead they make NO – DECISION, which is even worse!!!  Take the case of the Dodge RAMPAGE, its great innovation all the way thru. But it needs  MPG’s , make  it a hybrid , sm v-8 , & Hemi,  or even electric, Now there’s a though for thing out side the box .  you’ve covered all the bases.
The Dakota is a waste from a – z !!!. No room , made f/a miget ( excuse me a small person ) w/ no better mpg’s than a full size RAM. Who in their right mind would want to buy one ??  Not Me!!  Dodge was afraid to produce the Rampage it because the Honda ridgeline is not a fast volume mover. It’s a great vehicle.       inside , creature comforts, innovations, mpg’s , Do you know what is missing ?? It’s NOT AMERICAN MADE !! The public would accept a mid-size trk , if it had amenities that didn’t look cheap, rattled and were put together w/out quality & comfort in-mind  American car companies have rested to long on their lorals, now it time to get off the pot and beat the compition at their own game, What the BIG – 3 fail to realize is you don’t have to produce quantity to be # 1 , You have to build QUALITY !! , QUANTITY will come with QUALITY !!!  Proven FACT !!
I’d LOVE be asked to come to their OR & DO meetings and give them my evaluations, They made a great move in purchasing the world  engine plant in Dundee Mi. Also going to be using Fiat’s fuel efficient engines. How about  turbo charging, Ya it’s been out there f/decades, How about super-charging ??  Multi speed differentials like in yester years .  Why let the competition steel your gusto ??
Quit trying to beat the compition , BE the COMPETITION for a change !!  THE SCENERY NEVER  CHANGES UNLESS YOUR THE LEAD DOG !! I’m Tired of the old scenery, How about YOU??
Chrysler has the newest, largest, most innovative, research & development center in the WORLD !!!!     It’s a ghost town to all the reports I’ve read,   ( ie: allpar. ) This is where they need to be brain-storming.
Chrysler needs to move up to the 21st century. I Love Mopars, always have always will, They NEED to get their heads out of their butts and back on their shoulders,
the new challenger srt is great, Great looks, styling, a little bit  heavy, but a great ride, quiet inside, & the HEMI sound.  Needs to be be 5-k cheaper to compete w/the loaded camero ss/rs. They also need to spiffy-ize the plain drab dashboard. One black color runs into another., Why does it have the same dash as the challenger ?  If it’s all new , then let it all be new, The 09′s are better Spend a little more on insulation and dash – board BLING! , and lower the price,  I do understand about cost of engineering , etc , etc. overhead, ya da ya da ya da. You can’t  make all your profit off of only a few vehicles.
If you can forward this e-mail to Chrysler mgt. I would be very thankful.  Thank you f/your time, ALLPAR all the hy won’t CHRYSLER do like GM & letting the public know that there up & running, and  producing quality AMERICANS want to buy, for the long haul;

Why won’t Chrysler do like GM and let the public know that they’re up and running, and producing quality Americans want to buy, for the long haul?

You have to get the public behind you like Iacocca did. People love an underdog. (Like Iacocca said: IF YOU CAN FIND A BETTER CAR, BUY IT. ) Chrysler has to let the people know that they are building quality into their autos. Not just building vehicles. Any car company can do this. They have to start being a leader in innovation not like the followers that they have been lately. The American public sees it and they won’t settle for what was peddled to them as in the earlier years. That’s why they buy foreign brands. New styling, good to great mpg’s, comfort with quality, at a reasonable price.

But to the manufacturers’ defense, the government needs to impose EQUAL TRADE TARIFFS ON IMPORTS so the pricing game isn’t so far out of whack!

Chrysler needs to start producing their concept cars, that’s what the public wants. Not these vehicles that you add boxes onto, or have an elephant sit on the hoods and makes them look round. If they continue in this direction they are doomed to fail. ENGINEERING, MANPOWER, and MONEY are wasted if these concept models don’t go into production. They are afraid of make a wrong decision so instead they make NO DECISION, which is even worse! Take the case of the Dodge Rampage, it’s great innovation all the way through. But it needs better mileage, make  it a hybrid , small V-8, and Hemi, or even electric, Now, you’ve covered all the bases.

Dodge was afraid to produce the Rampage it because the Honda Ridgeline is not a fast volume mover. It’s a great vehicle, creature comforts, innovations, mileage, do you know what is missing ?? It’s NOT AMERICAN MADE !! The public would accept a mid-size truck, if it had amenities that didn’t look cheap and uncomfortable.

American car companies have rested to long on their laurels, now it time to get off the pot and beat the competition at their own game. What the BIG – 3 fail to realize is you don’t have to produce quantity to be # 1 , You have to build QUALITY!! QUANTITY will come with QUALITY!

I’d LOVE be asked to come to their OR & DO meetings and give them my evaluations, They made a great move in purchasing the World Engine plant in Dundee Mi. Also going to be using Fiat’s fuel efficient engines. How about turbocharging, it’s been out there for decades, how about super-charging? Multispeed differentials like in yesteryear. Why let the competition steal your gusto?

Quit trying to beat the competition , BE the COMPETITION for a change! THE SCENERY NEVER CHANGES UNLESS YOU’RE THE LEAD DOG! I’m tired of the old scenery, How about YOU??

Chrysler has the newest, largest [in size, not current head-count], most innovative, research and development center in the world! This is where they need to be brain-storming.

Chrysler needs to move up to the 21st century. I love Mopars, always have always will, they NEED to get their heads out back on their shoulders.

The new Challenger SRT is great, great looks, a little bit heavy, but a great ride, quiet inside, and the HEMI sound. Needs to be be $5K cheaper to compete with the loaded Camaro SS/RS. They also need to spiffy-ize the plain drab dashboard. One black color runs into another. Why does it have the same dash as the Charger ? If it’s all new , then let it all be new, the 09s are better Spend a little more on insulation and dashboard BLING! , and lower the price, I do understand about cost of engineering , etc , etc. overhead, ya da ya da ya da. You can’t make all your profit off of only a few vehicles.


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