Tag Archive for 'chrysler'

When was Chrysler founded?

March 21st, 2010 • by David Zatz

Chrysler was created in 1924, according to the official histories. But when was Chrysler really started? Chrysler itself, as a corporate entity, was indeed created then. But it was merely a name change for the existing Maxwell-Chalmers; even the new Plymouth was a revised Maxwell. The Chrysler car was new, but the popular Plymouth was [...]

Tags: chrysler, history.
Chrysler Corp

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Chrysler announces revolutionary new marketing

March 1st, 2010 • by David Zatz

Olivier Francois today announced his new vision for the Dealer of the Future. “The new dealership will be solid, strong, unique,” he said. “In an era of flash, it will stand out. A cozy, intimate, inviting place which serves as an office and meeting spot for representatives and customers, without the clutter of cars that can’t [...]

Tags: chrysler, Dealers, Dodge, Francois Olivier, Plymouth, Sergio Marchionne.
Chrysler Corp,Dealers,Dodge,Marketing,Plymouth

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