The Hillman Avenger in New Zealand
A large number of Avengers were sold in New Zealand — even though the Avenger was never sold in nearby Australia. That was partly the result of New Zealand providing Commonwealth nations with a much lower import duty rate.
From 1971 to 1974, the New Zealand Avengers were built at the Todd Motor Industries plant at Petone, Wellington. During 1974, production moved to the newly built Todd Park plant in Porirua, north of Wellington, using knockdown kit (CKD) parts from the United Kingdom. Over the years, Todd Park also built, on the same assembly line, the Hillman Hunter and Chrysler Alpine; Mitsubishi Mirage, Sigma, and Lancer; Chrysler Australia products including the Valiant, Ranger, and Charger; and, odd man out, the Datsun 180B.
The Avenger sold very well. In 1978 and 1979, the Avenger was in the New Zealand car sales top ten and they were successful as fleet cars. Avis especially favoured the Avenger and many an Avis advertisement featuring special deals included Avengers.
The Avenger was only ever sold in New Zealand as a four door saloon or five door estate car. Reportedly, only six 2 door Avengers were ever imported into the country. Specifications were very much like British Avengers, although the top of the range luxury models were known as the Avenger Alpine GLS. The Alpine tag was dropped when the Chrysler Alpine was introduced to the New Zealand market.
Model changes were similar to the British built Avengers, although the speedometers went totally metric at the end of 1973 to match local laws. Facelifted models entered production at the beginning of 1977, although some Mk1 Avengers assembled in 1976 were registered as 1977 models. At this time, both Avenger and Hunter in New Zealand lost the Hillman marque to become Chryslers.
When Chrysler became Talbot in Europe at the beginning of 1979, the Avenger down under was still sold as a Chrysler as Chrysler Australia models were still being built locally. However, the Avenger finally became a Talbot in July 1980 when the facelifted Talbot Alpine was also released onto the Kiwi market. In 1980, New Zealand was reported to have gotten the GLS estate, which only became available in Britain when Chrysler became Talbot, and a unique sport style variant. The Sunbeam, though derived from Avenger, wasn't sold at all in New Zealand, although a small number were privately imported.
The Avenger had good rallying record down under. The Scottish Champion rally driver Andrew Cowan raced a two door Avenger 1800 (Brazilian engine) to victory in the 1976 Heatway Rally of New Zealand. Twenty years after production stopped, Avengers were still being used widely for racing in New Zealand, drivers finding them to be very versatile racing cars.
The Avenger was the last in a long line of Rootes products sold in New Zealand. Production finally ended in early 1981, to be replaced locally by an expanded range of Mitsubishi products.
The whole story of the New Zealand Avenger cars
In New Zealand, many Avengers were sold. They were built here by Todd Motors as CKD (Completely Knocked Down) kits sent over from the United Kingdom, from 1970 to 1980.
- Hillman Avenger 1970-76
- Chrysler Avenger 1977-80
- Talbot Avenger 1980
1970 – The beginning.
The Avenger was released in the UK in January 1970. Todd Motors were the suppliers and assemblers of all Chrysler and Rootes products to New Zealand, and had been doing this since 1924 (before Chrysler Corporation but not before the Chrysler car, which was first made by Maxwell). Due to the popularity of previous British Rootes products in New Zealand, it was natural that the Hillman Avenger would follow into local production. Production duly commenced in late 1970, initially of a single 4 door saloon variant named ‘Super.’
At around this time Todd’s approached Mitsubishi Japan (who had then recently forged links with Chrysler Corp) about assembling and distributing their products in NZ. Mitsubishi had that year released a model called the Galant, which was similar to the Avenger. Talks went well between the two companies, and to get Mitsubishi a foot in the door, local production of the Mitsubishi Galant Coupe (Colt Galant, Valiant Galant, Plymouth Arrow depending on market) would begin in 1972, following imports in 1971.
1970 - No Australia for Avenger?
At around this time also, Chrysler’s Australian arm had a debate over a replacement for the slow selling (in Australia that is) Hillman Hunter. There were two proposals, of which only one would be approved, the Hillman Avenger Saloon and Mitsubishi’s Galant sedan — a four-door version of the coupe already sold in New Zealand.
After much consideration of costs and sourcing, the Avenger was rejected in favour of the Mitsubishi Galant, to be sold in Australia under the confusingly lengthy moniker of ‘Chrysler Valiant Galant.’ Over time, this Galant would be modified to the Australians’ own tastes, to the point that, after a 1977 redesign (renamed Chrysler Sigma), it was enlarged, built like a tank, and had an optional oversize ‘boat-anchor’ 2.6 litre Astron 4 cylinder under its bonnet! This car was eventually replaced by the wide-body Mitsubishi Magna.
One could only have imagined then how the Avenger would have turned out in Australian hands.
Avenger production at Petone
As mentioned elsewhere, NZ Avengers were sourced in CKD kits from the UK, although they did have some specific local content fitted to them (e.g. wiring, trim materials) and some local specification.
Assembly of the cars was done initially at Todd’s Petone factory, a facility that had seen better days (it was originally opened in the 1920s). New Zealand unemployment was reasonably low at that time, and employees working for Todd’s were of a mixed cultural background, many being immigrants from other countries with their first NZ job building cars with ‘their bare hands’.
As a few of Todd’s workers actually took some pride in their workmanship, the build quality on the NZ Avengers was said to have been somewhat better than their UK built counterparts, and it now shows. As a result, you can still a fair number of Avengers today on New Zealand's roads, well over twenty years after the end of production, hiding amongst the swarms of Japanese imports and other pre-1980 British machinery. It would be unsurprising if there are more active, roadworthy and registered Avengers here, than in the UK! They did not rust like the Japanese cars of that time did. At present, a day does not pass without one seeing at least ten Avengers either on the road or in car-parks, this many years after they ceased production!
1970-1972 – The Avenger’s early production. When the Avenger was released here in late 1970, it was available as a four door saloon only, with basic rectangular headlights, in a trim level known as ‘Super’. The only engine available was a 1500cc OHV unit, the largest available for it at the time. Initial sales of the car were average, although it soon built up a positive reputation with buyers. However, it had plenty of rivals, competing within the government tax protected New Zealand market. Main rivals included the Ford Escort Mk1, Vauxhall Viva, Austin 1300, Toyota Corolla, Datsun 1200 and Mazda 808/RX3 rotary.
To boost appeal for the car, a locally-developed sporting Avenger was launched in 1971, complementing the ‘Super’ model. Known as the Avenger ‘TC’, this 4 door variant had extra features to normal ‘Avengers’, such as black side stripes, sports hubcaps, locally-made sports seats, full black vinyl interior trim, bright colours and (giving it the TC name) a 1500cc motor with twin carburetors.
1973 – The Avenger Alpine
To replace the TC, at the end of 1972, a new Avenger specification was announced, unique to New Zealand, called the Alpine. Todds conceived this model purely as a sporting/luxury package. Features included heavily padded cloth seats, the four round headlight grille and vinyl roof, similar to the UK market GL and GT models. Essentially this car was seen both by Todds and the general public as a Valiant Regal in minature. And yes, the twin carburetors were kept!
It was at this time also that Todds released Mitsubishi’s Galant 1.6 liter (bolstered to 1.85 liters in 1975) coupe into New Zealand. This car, sold in a full model range overseas, including sedans and wagons, was only sold as a coupe to not affect the Hillman Avenger’s sales. Although the car was in a different market to the Avenger saloons, it meant that the Avenger 2 door was never released here. Apparently however, there are six Avenger 2 doors residing in New Zealand, either bought over by Todds for evaluation, or privately imported.
Soon after the Alpine’s release, a number of changes occurred regarding the Avenger’s NZ production. At the beginning of 1974, the 1500cc motor was replaced by a 1600cc version, mirroring the UK Avenger’s engine development; the only exterior change was switching from a rectangular Hillman grille badge to a round one. To coincide with this, the Borg-Warner 4 speed automatic was introduced as an option. At some point during the run, the Alpine lost its twin carbs and shared the single carb 1.6 with the Super
With this transmission, an additional Alpine was released, the GLS, which had more standard features to the original, including heated rear window and wood capped doors.
During 1973 and into 1974, car sales reached a record 100,000 units a year; local plants could not meet demand, so importers convinced the government to provide more licences for fully assembled cars from overseas. Todd’s Avenger imports included a new top version, the GLS, which had more standard features than the Kiwi assembled Alpine, including cloth trim (added later to the Alpine), heated rear window and wood capped doors. The UK cars were imported initially with the 1.5-litre engine, with three-speed auto option; but 1974 imports had the 1.6 and four-speed automatic option. They also had fully colour-matched interiors in colours such as blue and purple (New Zealand cars had beige or brown vinyl with white headliner and black dashboard and door hardware) and most had metallic paint including blue and purple. The coloured dash crash padding in the UK cars quickly faded in the strong Kiwi sun.
1974 - Change of Factory.
The largest change at this time would not concern the car itself, but where it was built. Todds decided to replace its aging Petone plant with a new facility. After much planning, a new ‘fresh piece of paper design’ landscaped and environmentally friendly (for the time) vehicle production facility was built at Todd Park, Porirua, Wellington. This plant would have the potential to produce in excess of 30,000 cars annually (remember that New Zealand at that time had only 3 million people), and be flexible with model changes that that many different cars (from limousine, to minicar to commercial utility!) could be built at any one time.
To celebrate this achievement of Todds, NZ’s AA Motor World ran a large feature article in their December 1974 issue, which promoted the new factory and Todd Motors own products. To show an insight of a car on the Assembly facilities, a yellow Hillman Avenger Super was shown, throughout a series of glossy color photographs, being transformed from bare metal to a complete car.
Upon Todds moving their operations to Todd Park, the local Avenger range was expanded somewhat. As there was a public demand for smaller engines, due to the 1973 fuel crisis, the UK Avenger’s shorter stroke 1300cc motor was introduced as a lower priced option to the 1600. As well, NZ finally got the five door Avenger Estate for local production. Available here with both 1300cc and 1600cc motors in the ‘Super’ trim level, it soon proved a success. Local car magazines applauded it for its load carrying abilities for a smaller estate.
It was quite possibly the smallest five-door estate available in New Zealand up to that time. Almost all other estates / wagons of the Avenger’s size in NZ (Japanese or UK sourced) sold at the time were three-door. As well, apart from the much larger GM-Holden HQ wagon, it was one of the few estate/wagons available at that time in NZ with a coil sprung rear suspension. Most other wagons (and even saloons) in NZ CKD production used the archaic leaf-spring setups.
More about this Todd Park factory now – It was well, expansive. It had to be, simply to cope with Todds approaches to car model diversification. As mentioned elsewhere, Avengers went down the production line with cars from other manufacturers as well as models from Chrysler itself.
Because of this production line assortment, it would possibly be unsurprising if a few Avengers coming down the line had a few Datsun or Mitsubishi mechanical parts fitted to them by mistake! As it were, a few things did not make sense. Sometimes, there were twice as many warranty claims on Avengers than what there were for the Mitsubishi Galants, yet they were built on the same line by the same people!
Interestingly, there were direct competitors to the Avenger on the line, being that of Mitsubishi’s Lancer, and later, Mirage and Celeste Coupe. There was much in-house fighting between the Avenger and some of Todd’s own other products!
*Todd Motors had a special contract with Nissan to assemble the 180B at Todd Park, bolstering Nissan’s local assembly. Some people, upon seeing the rows of Datsun 180Bs outside Todd Park in amongst the Chryslers, Hillmans, and Mitsubishis, had a suspicion that the 180Bs were there for destruction testing purposes by Todds! It did shock many to discover that the cars were actually being built there, and then being sold as a direct competitor to Chrysler's Hillman Hunter and Mitsubishi Galant!
1975 – Low sales
Although the Avenger’s range in New Zealand had by then increased somewhat, its sales had not. By early 1976 there were large amounts of Avengers laid up as surplus stock. Literally, there were rows and rows of unsold Avengers, laid up either at Todd Park, or Todd Motors dealers. New Zealand Avenger sales were at an all-time low.
This was partly as the competition to it was intensifying (many manufacturers were updating and releasing new models), and that the Avenger was being looked at by consumers as being an old model (after all, being in production for over five years previously with an unchanged appearance didn’t help!), who were beginning to look more towards Japanese vehicles, taking away the market share from the British in NZ. The 1975 release Ford Escort Mk2 certainly did not help either. Todds themselves may not have helped either by having some ‘in house’ competion in the form of the Mitsubishi Lancer! As well, with many up and coming releases in New Zealand of Mitsubishi products, there may even have been rumours that the Avenger would be dropped from New Zealand production. On the positive side however, it was easy for Todd’s to import the Avenger CKD packs. In the ships, they only took up 2.5 cubic metres of space!
1976 – A blaze of rally publicity
Something had to be done about this decline, and what Todd’s did was to look to racing – on national rally circuits. After Todd’s bombed heavily in placings when entering a Mitsubishi-Colt Lancer into the internationally recognized 1975 ‘Heatway Rally of New Zealand’ they decided to enter another of their cars, the low-selling Avenger into the 1976 Rally of New Zealand. Coincidentally, Avis rental cars were looking for a new small-medium sized car, to be bought in large numbers as their economy car. They approached Todd’s about this and struck a deal, that if Todd’s entered an Avenger in the rally, and it reached a top ten placing, they would then buy Avengers for rentals and use them actively in their own promotional advertising. Todd’s accepted this and as a good measure, Avis sponsored the rally car.
The particular rally Avenger to be used however wasn’t any average Avenger, and its driver certainly wasn’t any average driver. The driver who entered was the widely renowned Scottish rally champion Andrew Cowan (the winner of both London-Sydney rallies - 1968 and 1977), and the Avenger bought over from the UK specially for the event certainly wasn’t the usual machine that the general public could buy from their town's local Todd Motors garage.
This particular 1973 Chrysler/Hillman Avenger (UK Registered RHP552M) two door used had a number of abnormal non-dealer fitted options fitted.
And yes, it actually followed the rally organizers’ production car regulations – though just barely.
Consequentially, this explosive combination of Andrew Cowan and heavily modified Avenger did wonders for Todd’s, and the Hillman Avenger’s reputation in general. Within the 1976 Heatway race itself, held in the South Island of New Zealand during one of the coldest NZ winters on record, the Cowan Avenger literally blasted all the other competitors into the dust (read snow). It flew though the course, then won the race, without incident, or major battlescars (until the end in Dunedin when Andrew buckled the roof while standing on it for a celebratory photoshoot). Andrew Cowan quickly became a national hero, and the Hillman Avenger, as humble as it otherwise was, began to be noticed.
1976 – The Avenger’s sales then rise.
As it happened, the Avenger’s general reputation in New Zealand rose dramatically. New car buyers soon couldn’t get enough of them, and as it was a rally winner and heavily promoted as one, it started selling like hotcakes in Todd’s showrooms up and down the country. It quickly became a sales success, and Todd’s were making profits from them, not losses. Dealer fitted options became popular on the Avenger, one in particular being after-market style, though factory fitted, alloy rally mag wheels.
As the winning Andrew Cowan Avenger used a Brazilian made 1800cc motor, there was actually some talk by Todd’s of actually supplying it in NZ Avengers as an higher priced option to the 1600. Although it would have most certainly benefited the Avenger, it would have drastically hurt the Hillman Hunter’s sales (by this time, the Hunter had already spent nine years in NZ production, and New Zealanders had a fond appreciation of it.). Therefore, in order to keep the Hillman Hunter selling at its then current profitable rate, the Avenger 1800 sadly did not enter NZ production.
Helping the sales boom was heavy media advertising of the car by Chrysler-Todd’s, often in most popular newspapers and magazines. Within a few were Andrew Cowan himself, and his Avenger, giving his personal recommendations to the car.
However, it was not only Todd’s advertising the Avenger. Shell Oils used the mentioned-elsewhere Cowan Avenger in their advertisements promoting the reliability and durability of the car, and the fuel (of course). Also, for promotion of AA travel ‘fly-drive’ holidays (domestic flights and rental cars), a Hillman Avenger was used in the background of the advertisements.
And yes, as Cowan’s Avenger had won the 1976 Rally of New Zealand, Avis fulfilled their Avenger purchase offer to Todd’s. From the end of 1976, up until the end of New Zealand Avenger production, many Avengers were purchased by them, usually of the budget Avenger Super 1300cc Saloon variety. Resultantly, many overseas tourists, holidaymakers and businessmen, visiting New Zealand during the late 1970s and early 1980s saw it by usage of a rental Avenger. Many a national business conference also would have had numerous rental Avengers parked outside, borrowed by businessmen wanting something cheap and economical simply to take them there to and from the airport.
1977 - A change of manufacturer’s name and looks.
Helping this sales boom also was a run-out of old stock. This being as, like elsewhere in the world, the Hillman name was being phased out, and in 1977, after seven long years, the Avenger itself was being updated. Mirroring the Chrysler facelift changes elsewhere in the world, the NZ Avengers received the new front and rear styling (front only for estate), and all-new Chrysler Alpine styled dashboards and single-spoke steering wheels. The Hillman name, for Avenger and Hunter was no more, being replaced with Chrysler, appearing as a badge on the bonnet and a pentastar in the centre of the grille on both. Depending on model and maybe even customer preference, Chrysler Avenger front grilles were either moulded grey or black in colour. All models had rectangular headlights.
With this change in looks and marque came a reconfiguration in models. The Avenger range for 1977 was much slimmer, comprising of: Avenger 1.3 GL, Avenger 1.6 LS (estate), Avenger 1.6 GLS and the Avenger 1.6 GLS Auto.
As one can see, there was a vast change in model names. Most noticeable was the GLS, replacing the Alpine. Dropping the Alpine tag was just as well, especially as Todds were about to release the unrelated Chrysler Alpine 1442cc hatchback in NZ. Unlike the previous 4 headlight Alpine, the GLS used the same frontal treatment as the other Chrysler Avengers.
Unfortunately, possibly for reasons of CKD simplicity, alloy wheels, optional sunroofs and extra driving/fog lights were not fitted at the factory, as they were on their now Scottish built equivalents. Many NZ owners still fitted them as add-ons. There were no sporting models, although new Avenger owners soon took care of that by modifying their own cars, often by ticking Todd’s option lists in full, modifying the motor themselves to get more from it, and fitting mag wheels. Mag wheel availability was helped by Chrysler (Rootes previously) using the same 4-stud wheel pattern as Ford.
With the Avenger’s wheels (standard tyres for all 155/70 R13), there was oddity regarding them and the car’s specification. Like many cars of that time, the Avenger used styled steel wheels designed to look acceptable without hubcaps (Most manufacturers, especially Ford, in NZ were doing without them on their cars). With the Avenger, the lower specification models used steel disc hubcaps to cover most of the wheel. On the GLS however, no hubcaps were used at all! Fortunately, mag wheels were options, although those hubcaps, for how Plain-Jane they were, did suit the cars.
All of the Avenger’s changes were welcomed by the local motoring magazines of the time. AA NZ Motor World especially thought so, by saying that the restyling executed was clever, and gave a smooth new look to the car (which by then was seven years old anyway). The Alpine-like dashboard was especially commended, although not for its ‘Europeanization’, which included the left-hand horn and indicator stalk, or the passenger side bonnet release – on a right hand drive car!
With the change of name to Chrysler, and even well before in fact, there seemed to be more purchases from people with a tradition of previously buying large gas-guzzling Chrysler Mopar products (e.g. Dodge, Australian Valiant Rangers) who wanted something smaller, more economical, although still Chrysler related.
Even with this change of styling and identity, the Chrysler Avenger continued the sales boom brought on in part by the previous Hillman Avenger’s rally win. So much so that for the years of 1978 and 1979, it featured consistently in the top 10 of local overall car sales. Although the Avenger was a long time already in production, it was regarded as a proven design. It was simple, and due to its conventional longitudinal inline 4 cylinder and rear drive running gear, the mechanics could actually fix them. Although sometimes, some needed fixing more times than what the owner would have actually preferred… People were buying them on reasons of economy and practicality (especially with the estate versions), although more often than not, it was as it had both ‘British Character’, and an American name-badge.
1978 - An Avenger Van?
To diversify the Avenger’s market further, and create more sales for Todd’s in the fleet and LCV market, a ‘van’ version of the Avenger was introduced, announced in January 1978. Although not a proper van (unlike the Ford Escort Mk2 or Morris Marina panel-vans, which actually were proper van bodies), by using the existing five door estate body, it was still aimed at the commercial sector of the market. Simplified to the extreme and equipped with the standard 1600cc motor and four speed manual gearbox, it had a wooden floor to replace the standard floor and the back seats, and rear door windows that were fixed, without winders.
This version also gave Todd dealers and aftermarket upholsterers an additional sales opportunity. At the time, government regulations deemed passenger cars could only be bought with a 60% deposit with the balance to be repaid within a year - beyond the means of many potential buyers. But 'commercials' could be had for 25% down and paid off over three years. The Avenger 'van' - and many rivals like it - had, by law, to leave the showroom with just two front seats and a fixed load platform but it was a simple job for any aftermarket upholsterer to supply and fit a rear seat trimmed to match the factory-fit upholstery and such aftermarket mods were perfectly legal.
As it was the only two-seater Avenger ever in production, it could have had some major sales potential, had it not been sold simply as only a low profile commercial model by Todd’s. Although it sold, it most certainly was not as popular as what the proper vans (e.g. Ford Escort van), were.
Soon after the ‘van’s’ introduction, a few running changes were made in Avenger production, the most notable being fitment of electronic ignition (allowing the Avenger to start mostly without protest), and plasticised sill protectors.
1979 – There are no Sunbeams!
Although by 1979 the Avenger was a NZ top seller, available in all Todd’s dealerships, its hatchback derivative, the Chrysler Sunbeam, like the Avenger 2 door before it, would never see a NZ showroom. Mitsubishi Motors (sharing Todd Park with Chrysler) had a newly released equivalent being that of the Mitsubishi Mirage hatchback (yes, the twin gear-stick eight speed one, also sold as Mitsubishi Colt), available with either three or five doors. Because of this, the Sunbeam, nor the Chrysler/Talbot Horizon front-wheel-drive hatchback ever saw New Zealand production. Even so, a few Sunbeams, including a few Lotus models were imported anyway, either for evaluation purposes by Todd’s, or by enthusiasts. Resultantly, it would be more than likely today in NZ to see these cars raced carefully at a classic car race meeting or treated like an owner’s soul-mate in an enclosed garage than being thrashed around suburban streets by a boy-racer (Yes indeed, there are a number ‘souped up’ Avengers today roaming around in NZ used by keen boy racers).
It was also in 1979 that Chrysler in Europe was renamed as Talbot. Although European Avengers were Talbot-badged, the New Zealand Avenger stayed as a Chrysler for the meantime, most likely as the Australian Valiants were still being produced by Todd’s.
1979 - The Avenger is still selling well.
Even after nine years in production, the Avenger was still selling in reasonable numbers on the heavily taxed NZ market. Although regarded as an ‘old soldier’ by NZ Motor World, it featured prominently in their monthly top-ten sales lists, and was a common-sight amongst NZ urban traffic. Avis NZ simply couldn’t get enough of them, and they featured prominently within their campaigns, an example of which being for their ‘Bizweek’ specials, exclusively featured in which was the Chrysler Avenger 1.3 4 door GL, claimed by them to give up to 40mpg.
As sales of small sub-1600 cars were at an all-time high in 1979 (due to that fuel crisis) the NZ Consumer magazine decided to thoroughly test five of the most popular small saloon cars available on the New Zealand market. Within it were the Chrysler Avenger 1.3 Ford Escort 1.3, Vauxhall Chevette 1.3, Austin Allegro 1.3 and the Toyota Corolla KE30 1.2. Although the Avenger was almost the oldest design of, it seemed to come through the demanding consumer tests satisfactorily, although the more common and reliable Toyota Corolla was recommended.
1980 - The Talbotization.
Eventually, although it took more than a year after its by then Scottish built counterpart to do so, the New Zealand Avenger did blossom from a Chrysler to a Talbot. This marque name-change (the third one!) occurred in April of 1980, partly through its designated '1980' CKD production run, when the face-lifted Talbot Alpine 1442cc hatchback replaced the former Chrysler Alpine locally. After all, by this time, Chrysler’s European arm had well become Peugeot’s “bought for US$1” Talbot, and Chrysler Australia Valiants had ceased NZ production the previous year (U.S origin Mopars ended local production before the Avenger existed), ending a direct link between Chrysler and Todds. It was only logical.
Although the car was becoming outdated in many ways at the time, (especially as newer designed, front-wheel-drive, CKD Japanese cars began to flood into New Zealand, and squeeze British cars out of NZ), it still sold in reasonable enough numbers for Todds to feasibly build it.
Late 1980 - The end of the line for Avenger.
Largely unaltered since its 1970 introduction, its departure came a full 10 years later, around the Christmas of 1980, when its designated '1980' production run was finished, to be then replaced by an expanded range of NZ assembled Mitsubishi products. Of all models and variants of Avenger, the NZ grand total of production stood at 26,500 units, which in ratio to NZ’s population, would be one to every resident of Timaru.
It was at this time too that the Avenger’s then main competitors, Ford’s Escort Mk2, Austin’s Allegro Mk3 and Vauxhall’s Chevette were also replaced with more reliable although ‘characterless’ Japanese equivalents in New Zealand. By then NZ was looking to Japan for its cars rather than the UK, and as the Japanese cars were often more modern, reliable and easier to build, there was no looking back. This New Zealand / Japan car dependence still stands.
With the passing of Avenger, was the full severing of Chrysler-Rootes to New Zealand. It was not the final Chrysler Europe product sold here however. The Talbot Alpine (later renamed Talbot SX) survived until 1984, when it looked the odd duckling in Todd’s Mitsubishi dealerships, being the only European amongst a large range of Japanese cars and similtanously gaining the reputation of being the most maligned car ever sold here.
Always the working-horse (and it still is), the Avenger has brought years of enjoyment and agony to its owners who have either bought or been given them. A few are seen on the rally/race (read classic rallying and race) circuits, while most of the others are still daily-drivers, used by people from students to older folk and enthusiasts.
A footnote – Unleaded fuel.
Finally, as a message to all who may believe Avengers (or any older British car) are incompatible with unleaded fuel. – They are compatible with unleaded fuel, when a fuel additive such as ‘Valvemaster’ is used. A higher octane rated fuel (e.g. 96, 98) is better for the car. My own car (a 1980 Ford Escort Mk2 1.3L) runs superbly on it. As a result, even after the full banning of leaded fuel sales in New Zealand (which was 1996), Avengers (and many other pre 1980 UK cars) are still roaming the New Zealand roads, and hopefully – will do so for many years yet.
A word for British car enthusiasts from outside New Zealand. To anyone who wants to buy a perfectly good Avenger (or many other older cars, such as British Leyland, British Fords, other Chrysler-Rootes products, and pre 1980 Vauxhalls), just hop on a plane and come to New Zealand. As New Zealanders (and Australians too) generally keep their cars on the road much longer than most Europeans and North Americans (especially as salt here is almost never used on roads in winter), there are many fine examples of pre-1980 cars still roaming New Zealand’s roads. Actually, there is said to be in general two cars to every head of population! Generally, the prices are cheap (often under $1000 NZD/approx $500 US/300 pounds – for good examples), and hopefully the exportation out will not be much of a problem.
ReferencesWheels Magazine – April 1970, February 1981
NZ AA Motor World – Various issues 1970-1980
NZ Identicar 5 – Braynart Autodeal – 1987
Assembly, New Zealand car production 1921-1998 – Mark Webster, Reed Books, 2002
100 Years of Motoring in New Zealand - John McCrystal, Hodder Moa Beckett, 2003 The Dog and Lemon guide – 2004 Edition
Original story (S.P.Stevenson, Timaru, NZ)
In New Zealand many Avengers were sold. Consequently, this is currently why you can still see many of them (and other British cars of that era.) amongst the floods of used Japanese Imports within the traffic on our roads. Here is a basic outline of the history of them.
Initially, these cars were built at the Todd Plant at Petone, Wellington from 1971-1974, then at the newly built Todd Park Car Assembly Plant between 1974 and 1981 in Porirua, Wellington, using CKD parts from the UK. Alongside the Avenger when it was in production (on the same production line!) were various Rootes products (Hunter, Imp then Alpine), Mitsubishis (1970s Mirage, Sigma, Lancer), Chrysler Australia Products (Valiant Regal and Valiant Chargers), and (wait for it...) the Datsun 180B!!! Quite a model mix really. It would be unsurprising then if an Avenger had misadvertantly had Datsun and Mitsubishi parts fitted!!!
The Avenger sold very well. In 1978 and 1979, the Avenger was in the top ten of local sales, and they were very successful as fleet cars. Avis especially was known to use them.
An oddity with sales was that it was sold in New Zealand but never in Australia. (This is the case with many other British cars sold that were sold here during the 1970s , e.g. British Leyland and Vauxhall, since New Zealand had many trading links then with the UK, which was primarily why the Avenger was sold here.) Since New Zealand has many old cars still on the roads, especially Avengers, it would be unsurprising nowdays if there are more Avengers currently registered here than in Britain!!!
For models however, the Avenger was only ever sold here as a four door saloon or five door estate (Reportedly, only six 2 door Avengers were ever imported into the country). Specifications were very much like UK Avengers, although the Luxury models were known as the Avenger Alpine GLS (The Alpine tag was dropped when the Chrysler Alpine was introduced locally), and the Mk2 (facelifted) had a "Super" model in the lineup, as well as a GLS estate (available when Chrysler became Talbot in the UK) and a sport style variant (both introduced late in the model's lifespan, in 1980). However, the Avenger derivative, the Sunbeam, wasn't sold at all in New Zealand, although a small number have been privately imported here.
Changes were like the UK built Avengers, except the speedometers went metric in 1974 (legal requirement in NZ for all post 1973 cars), and that Mk2 Avengers went into production at the beginning of 1977. Resultingly, some Mk1s although made in 1976, were registered as 1977 models. 1977 models exchanged Hillman badges for Chrysler badges.
Just like overseas, The Avenger had a good rallying record. The Scottish Champion Rallydriver Andrew Cowan raced a two door Avenger 1800 (Brazilian engine) to Victory in the 1976 Heatway Rally of New Zealand. Even today, Avengers are still being used widely for racing. Many drivers have found them very versatile racing cars, for either circuits or rallying.
When Chrysler became Talbot in Europe at the beginning of 1979, the Avenger here was still sold as a Chrysler, since "Chrysler Australia" models were still being built locally. However, the Avenger finally became a Talbot in July 1980, when the facelifted Talbot Alpine was released here. The Avenger was the final in a long line of Rootes products sold in New Zealand. Production finally ceased here in early 1981, to be replaced locally by an expanded range of Mitsubishi products.