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V10 Drag Pack
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Dodge has unveiled the Mopar '10 Dodge Challenger, a 2010 Dodge Challenger with numerous added touches to evoke the original Challenger, including a T-shift handle for the automatic and pistol-grip for the manual, a new performance steering wheel, quarter-glass Mopar logos, and seats with detailed stitching and clear Mopar '10 labeling.
More to the point, the 5.7 liter Hemi engine will have an R/T style hood scoop that pushes fresh air into the new cold air intake, which, taken together, should add around 15 hp, according to Mopar CEO Pietro Gorlier.
The car also comes with standard front and rear powder-coated strut tower braces, as well as the Super Trac Pack suspension.
Super Trac Pack, according to Ralph Gilles, is “a pretty comprehensive system, including unique sway bars, bushings, springs and shocks. Best kept secret—that's why it's standard on Mopar 10.” It does not lower the car. Tires will be Goodyear RS-A (all-season performance) 245/45R20, mounted on the current Heritage wheels (from R/T Classic), with a gloss black finish.
Ralph Gilles wrote:
Mopar ’10 has a wicked, sinister appearance that will turn heads. It has 20-inch forged heritage gloss-black wheels, black-chromed grille surround and a functional, vented T/A-style hood with vintage hood pins. Mopar graphics are everywhere -- on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door.
It’s available only in black with a choice of three accent colors: Mopar Blue, Red or Silver. Inside, look for Katzkin leather seating with stitching that matches the exterior stripe, a custom leather-wrapped steering wheel, and a Mopar T-handle for automatics or a pistol-grip for manuals."
A limited run of 500 Mopar ’10 Challengers will be sold in the U.S. and Canada, with a list price of $38,000 for an automatic and $39,000 for a manual, including destination. They include an owner kit with a certificate listing the VIN, build date, and build number; a limited-edition sketch signed by exterior designer Mark Trostle; a book that highlights the vehicle build; and Mopar ’10 merchandise. Mark Trostle worked on the exterior and Dan Zimmermann worked on the interior.
The company expects 80% of sales to be the automatic; they can be ordered from any Dodge dealer, and production will be scheduled according to when orders arrive. Gilles and Gorlier expect the cars to sell very quickly.
All performance parts will be available separately from the Mopar catalog — except for the stripes, limited edition logos, and the owner kit, which are dedicated to this car only. This car will introduce the fully-functional, vented T/A-style inspired hood.
The car is available only in black because, according to Gilles, "We wanted the vehicle to come in one color only, The vehicle looks absolutely sinister in black. Triple black look is really cool right now and pops the Mopar stripe the best."
The cars will be built in Brampton with other Challengers, and then "upfitted" in Windsor. They will be shown to the public for the first time on Saturday night, July 24, at the Chrysler Museum Gala and, simultaneously, at the Mopar Mile-high Nationals in Golden, Colorado.
The value of the package is, according to Ralph Gilles, in the package:
You have to consider the total package. With improved handling and a horsepower bump thanks to the very cool functional scoop kit. We have never built a car like this from the factory. When combining all this it becomes a very special beast! The Challenger is born a performance car so this meant to underscore the Mopar heritage and the high quality parts they have developed for enthusiasts over the years.
Gorlier and Gilles expect to make future Moparized vehicles - clearly there is room for a Mopar '11 Challenger in the naming scheme, and Ralph Gilles wrote, "There's plenty of Mopar DNA running through our products, so stay tuned."
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