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2017 minivan: Chrysler Pacifica (it’s official)

Discussion in 'Mopar / FCA News' started by Dave Z, Jan 11, 2016.

  1. Zagnut27

    Zagnut27 Jeepaholic

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  2. UN4GTBL

    UN4GTBL Allpar Legacy

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    I made the trip to NAIAS yesterday, and was happy to see the 3 Pacificas they had there (no Town & Country vans, but there was at least one Grand Caravan there)

    Unfortunately, they had them locked, so you couldn't get in them. But the windows were down, so you could stick your head in. If I had arms that were about 3 inches monger I would have been able to operate the middle row StowNGo too. Overall, I'm very impressed. I think that if they had kept the Town & Country name, I'd have very few issues with it. However, I'm warming up to the name, and once it gets going and is recognized as the "Chrysler minivan" it will hopefully be good to go and decimate the other minivans!
     
  3. eastcoaster

    eastcoaster Well-Known Member

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    One of the interesting points mentioned in the hbr article was that "the possibility of error is more easily tolerated when backups are available." In FCA's case, the DGC remains, at least for a while. Plus, even if there is a screwup on the Pacifica, they can "relaunch" with a new Grand Caravan, under either the Dodge or Chrysler brand, in 12-18 months.

    I'm not sure this justifies changing the name, but it does indicate that the risks of change aren't as high as they normally might be in such a situation.
     
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  4. KrisW

    KrisW Well-Known Member

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    Ford did this in Europe when they replaced their Escort compact with the Focus in 1999. Escort had become a very dated product, but the nameplate had been around for nearly thirty years, and on some famous and fondly-remembered vehicles. Focus wasn't just a dramatic departure in styling for Ford, it was also going to raise the entry price too (the outgoing car had been selling on low price mainly), so, as a hedge, they held on to production of the outgoing Escort for another six to ten months, to ease customers into the new product.

    It was a huge success.

    Come to think of it, Nissan changed their entire brandname from "Datsun" in the 1980s, and it didn't hurt their sales at all. Names mean less to customers than the product does.
     
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  5. Zagnut27

    Zagnut27 Jeepaholic

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    True. There are always risks/benefits that are specific to each situation. Business is seldom black and white...too many variables involved. The important thing is to do your due diligence, and try to make the best decision you can for moving forward. The folks at FCA believe they made the right decision...only time will tell...I'm willing to give them the benefit of the doubt.
     
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  6. Zagnut27

    Zagnut27 Jeepaholic

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    My family owned five+/- Escorts in the 1980's. Despite some of them being rolling pieces of crap, I always hoped they'd bring the name back. ;)

    For every success story for rebranding, there are plenty of failures. The product means a lot, but the significance of naming, packaging, logo, etc cannot be ignored. It's all a dance...and it's a struggle to get it all just right.

    http://www.businessinsider.com/rebranding-failures-2010-3?op=1

    http://www.canny-creative.com/2013/10/10-rebranding-failures-how-much-they-cost/
     
  7. Mike V.

    Mike V. Mopar-nac The Moderator

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    This is my last comment, please get back on topic... The topic at hand is the minivan itself, there are three other thread where the name change is discussed.

    Mike
     
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  8. UN4GTBL

    UN4GTBL Allpar Legacy

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    I saw the vans in person on Saturday.

    I just love this interior!

    [​IMG]

    Overall, the van seems great!
     
    wvutuba, somber, Zagnut27 and 2 others like this.
  9. TripleT

    TripleT Allpar Legacy

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    love the women lookin in
     
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  10. GasAxe

    GasAxe Well-Known Member

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    Is that a pull down shade for the third row window? Leather seats look very nice.
     
  11. UN4GTBL

    UN4GTBL Allpar Legacy

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    Didn't notice her there until after I was home, reviewing the pictures I took lol!

    Yup. They are available on upper trim levels for the 2nd and 3rd rows. (Current vans have this too)
     
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  12. CDJSalesPro

    CDJSalesPro Allpar Legacy

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    Finally saddle available in the minivans.....Looks awesome!!
     
  13. Zagnut27

    Zagnut27 Jeepaholic

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    It's a shame they had them locked. You had to peer in like a peeping tom...lol. Really looks like a quality interior though, the materials are really nice.
     
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  14. Ian

    Ian Car Freak

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    Thanks for the photo. The 3rd row bottom seems to be flatter than the current vans, which has a good angle to them.
     
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  15. somber

    somber 370,000 miles

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    Hopefully that's not one of those contemptible "soccer moms".
     
  16. UN4GTBL

    UN4GTBL Allpar Legacy

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    Yeah, I was disappointed that they were locked.

    Thanks to my long arms I was able to interact with a lot of stuff inside them, but it would have been nice to actually sit in them and use the new StowNGo seats
     
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  17. TripleT

    TripleT Allpar Legacy

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    There nothing wrong with being a Soccer mom... but there is being call a soccer mom when use as a derogatory ... there is a difference.... the category is in a freefall its ok to change things up
     
  18. somber

    somber 370,000 miles

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    Exactly...and that's why I wish Sergio hadn't said what he did. It's not as bad as when the VW guy described Americans as "fat cowboys", but a seller of automobiles shouldn't be offending ANY potential customers.
     
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  19. Mike V.

    Mike V. Mopar-nac The Moderator

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    ENOUGH! Do we need to lock this thread?

    Complain about Sergio's reasoning for the name change in the other threads, last warning!

    Mike
     
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  20. dakrt99

    dakrt99 Well-Known Member

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    Those seats look really nice, soft and supple. I am hoping they have them at the Houston auto Show. Anyone think they will be in Houston?
     

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