Every time you post about the Wrangler, I feel you really don’t understand what people here mean by “off roading.” It doesn’t just mean rock climbing. It involves a set of attributes of a vehicle that allow it to traverse a variety of terrain conditions, Yes, climbing rocks can be a part of that, but also mud, snow, sand, ice, deep ruts in the road, gravel, water, etc. Name me one place in the world where those attributes would not be needed or desirable. I’ve been to a lot of places in this world...and always I’ve seen 4x4 vehicles of a variety of makes & models including various Jeeps. Jeeps may be less common, but that most likely has more to do with availabllity of parts and the vehicles themselves...and that affects pricing as well which can limit demand. It’s got nothing to do with the vehicles themselves. “...long before there was any such thing as a Wrangler as lifestyle cum offroading icon, or a high priced 'sport' 'utility' vehicle, or 'off roading' as a 'sport'.” What exactly do you mean by this? The Willys and Ford GPW were the first Jeeps, and the CJ’s were the first civilian Jeeps, and their direct relative is Wrangler. There is a direct lineage there. They have always been known for their ruggedness and their off road ability as I mentioned above. If people around the world know anything of Jeep, it’s the capabilities of these Jeeps that the legends are built upon.