Discussion in 'Mopar / FCA News' started by CDJSalesPro, Aug 23, 2018.
Base Rebel to base Rebel, but the 2018 even has $100 extra cost paint that the 2019 does not have.
You've got "lease" selected.
Edit: $48,540 for the 2018. I found some non-lease BC incentives hanging out in the lease section for some reason... they don't mention that they are lease-exclusive so I'll just include them for the heck of it even though they may not actually apply. I'll also subtract the $100 paint.
All of this adds up to an $840 price increase including the "iffy" incentives... not at all substantial considering it's an all new model compared to one that dates back to 2009.
What the Rebels needs as a standard is adaptive suspension system.
Probably reserving some things for the TR and TRX.
Speaking of that though, I'd love to see the 520 horsepower Banshee make its way into a Limited or Longhorn as an option.
520 hp banshee?
The difference in incentives is greater here. That's all I can say.
Exclusive: 7.0L V8 Rebel and 6.2 SC Rebel will have different names - 5th Gen Rams (at https://5thgenrams.com/exclusive-7-0l-v8-rebel-and-6-2-sc-rebel-will-have-different-names/ )
Oh. Thanks, havent heard the name before.
Ill take 2.
Where are you seeing those incentives and how much are they?
Also, what equipment is the 2019 missing aside from the air suspension? It's an entirely new vehicle compared to one that's 10 years old.
See: no incentives listed under "buy"
$3750 on the 2018, mid-Atlantic cash $2000, plus bonus Mid-Atlantic cash $250, plus Labor Day retail cash $1000. The only questionable is using Chrysler Capital $500.
I guess they aren't available in my area then.
A Rebel without air-suspension is a no-brainer. I was shocked and confused at first, however, my thoughts echo @Ryan - much more accessorizing options on a non-air-ride Ram than one with it. The Rebel is the Ram Wrangler, customizability is important.
Going somewhat off topic, how would you feel about a GC Trailhawk without the air suspension?
What would be point of that? The 18” wheels, the blacked out stickers and the Trailhawk badge?
I am already having trouble following what’s what within the Grand Cherokee hierarchy. “Trailhawk” is supposed to become a sub-brand across the entire Jeep lineup, and with good reason - to bring some much needed clarity.
But a Trailhawk sub-brand needs to have more, not less differentiation. For Trailhawk to work, Jeep product planners need to treat it, consistently, like a brand, not like a options/trim package. The same is true of Rubicon, and arguably of Rebel.
The issue here is flexibility vs meaning.
Flexibility helps FCA, and arguably dealers, move the metal, by offering endless permutations.
Meaning helps consumers, and arguably salespeople, by adding value of certain names —e.g., Rubicon, Trailhawk, Rebel— in consumers’ minds. That value helps build demand over time.
The track record with Detroit automakers is that they launch a new sub-model name with hopes of giving it meaning and, over time adding value. But for the sake of flexibility and sales expediency, they end up gutting out the very differentiating characteristics that gave those names meaning and unique value.
Everything in Detroit, SS, GT, SRT, and even 300C, eventually becomes just another trim level.
I was thinking a factory lift as an alternative to air suspension like on the Cherokee, Compass, and Renegade...
That’d be sweet.
Air suspension almost makes the Trailhawk less different than a traditional factory lift would, IMO. It has the same fascia and air suspension as the Overland and Limited. It’s not unique as it is. A more conventional factory lift would offer more customization potential for customers who wanted that as well as differentiation from other GCs with an air suspension.
Yup. And would probably attract a more serious off-road buyer, too.
Power Wagon comes with lockers, swaybar disconnect and a winch. But it is a $65,000+ truck, and the 2500 chassis/powertrain is overkill for someone like me. Ram 1500 is plenty huge.
If Ram made the swaybar disconnect, lockers, a factory lift and a winch-ready bumper available on Rebel, it’d go a long way towards differentiating Rebel from other 1500s and from the competition —e.g., TRD, ZR2, All Terrain, etc.
The air suspension also makes the Grand Cherokee a rattle can when on the trails. You lose all suspension travel when you go up to the highest setting. Makes it way less comfortable when you need it to be softer. Not very Trailhawk fitting in my opinion.