AF: 2019 Ram Rebel air suspension now an option..... | Page 2 | Allpar Forums
  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

2019 Ram Rebel air suspension now an option.....

Discussion in 'Mopar / FCA News' started by CDJSalesPro, Aug 23, 2018.

  1. valiant67

    valiant67 ...

    Joined:
    Jan 7, 2003
    Messages:
    36,798
    Likes:
    19,610
    Base Rebel to base Rebel, but the 2018 even has $100 extra cost paint that the 2019 does not have.
    trucks.png
     
    Erik Latranyi likes this.
  2. Ryan

    Staff Member Level III Supporter

    Joined:
    Jan 29, 2016
    Messages:
    6,890
    Likes:
    12,341
    You've got "lease" selected.
    Screen Shot 2018-08-24 at 1.21.14 PM.png Screen Shot 2018-08-24 at 1.20.51 PM.png

    Edit: $48,540 for the 2018. I found some non-lease BC incentives hanging out in the lease section for some reason... they don't mention that they are lease-exclusive so I'll just include them for the heck of it even though they may not actually apply. I'll also subtract the $100 paint.

    All of this adds up to an $840 price increase including the "iffy" incentives... not at all substantial considering it's an all new model compared to one that dates back to 2009.
     
    #22 Ryan, Aug 24, 2018
    Last edited: Aug 24, 2018
    Hemidakota likes this.
  3. Hemidakota

    Hemidakota Active Member

    Joined:
    Jan 24, 2017
    Messages:
    1,196
    Likes:
    812
    What the Rebels needs as a standard is adaptive suspension system.
     
  4. Ryan

    Staff Member Level III Supporter

    Joined:
    Jan 29, 2016
    Messages:
    6,890
    Likes:
    12,341
    Probably reserving some things for the TR and TRX.

    Speaking of that though, I'd love to see the 520 horsepower Banshee make its way into a Limited or Longhorn as an option.
     
    Hemikota likes this.
  5. wtxiceman

    wtxiceman Well-Known Member

    Joined:
    Aug 30, 2009
    Messages:
    1,295
    Likes:
    1,352
    520 hp banshee?
     
  6. valiant67

    valiant67 ...

    Joined:
    Jan 7, 2003
    Messages:
    36,798
    Likes:
    19,610
    The difference in incentives is greater here. That's all I can say.
     
  7. wtxiceman

    wtxiceman Well-Known Member

    Joined:
    Aug 30, 2009
    Messages:
    1,295
    Likes:
    1,352
  8. Ryan

    Staff Member Level III Supporter

    Joined:
    Jan 29, 2016
    Messages:
    6,890
    Likes:
    12,341
    Where are you seeing those incentives and how much are they?

    Also, what equipment is the 2019 missing aside from the air suspension? It's an entirely new vehicle compared to one that's 10 years old.

    See: no incentives listed under "buy"
    Screen Shot 2018-08-24 at 1.41.56 PM.png
     
    Devildodge likes this.
  9. valiant67

    valiant67 ...

    Joined:
    Jan 7, 2003
    Messages:
    36,798
    Likes:
    19,610
    $3750 on the 2018, mid-Atlantic cash $2000, plus bonus Mid-Atlantic cash $250, plus Labor Day retail cash $1000. The only questionable is using Chrysler Capital $500.
     
    Erik Latranyi likes this.
  10. Ryan

    Staff Member Level III Supporter

    Joined:
    Jan 29, 2016
    Messages:
    6,890
    Likes:
    12,341
    I guess they aren't available in my area then.
     
  11. BobbiBigWheels

    BobbiBigWheels The "Front-Line" Perspective

    Joined:
    Jun 2, 2016
    Messages:
    3,245
    Likes:
    4,876
    A Rebel without air-suspension is a no-brainer. I was shocked and confused at first, however, my thoughts echo @Ryan - much more accessorizing options on a non-air-ride Ram than one with it. The Rebel is the Ram Wrangler, customizability is important.
     
    TrueNorthTint and Ryan like this.
  12. Ryan

    Staff Member Level III Supporter

    Joined:
    Jan 29, 2016
    Messages:
    6,890
    Likes:
    12,341
    Going somewhat off topic, how would you feel about a GC Trailhawk without the air suspension?
     
  13. aldo90731

    Staff Member Level III Supporter

    Joined:
    Jul 6, 2010
    Messages:
    10,321
    Likes:
    21,765
    What would be point of that? The 18” wheels, the blacked out stickers and the Trailhawk badge?

    I am already having trouble following what’s what within the Grand Cherokee hierarchy. “Trailhawk” is supposed to become a sub-brand across the entire Jeep lineup, and with good reason - to bring some much needed clarity.

    But a Trailhawk sub-brand needs to have more, not less differentiation. For Trailhawk to work, Jeep product planners need to treat it, consistently, like a brand, not like a options/trim package. The same is true of Rubicon, and arguably of Rebel.
     
    #34 aldo90731, Aug 26, 2018
    Last edited: Aug 26, 2018
    UN4GTBL likes this.
  14. aldo90731

    Staff Member Level III Supporter

    Joined:
    Jul 6, 2010
    Messages:
    10,321
    Likes:
    21,765
    The issue here is flexibility vs meaning.
    • Flexibility helps FCA, and arguably dealers, move the metal, by offering endless permutations.
    • Meaning helps consumers, and arguably salespeople, by adding value of certain names —e.g., Rubicon, Trailhawk, Rebel— in consumers’ minds. That value helps build demand over time.
    The track record with Detroit automakers is that they launch a new sub-model name with hopes of giving it meaning and, over time adding value. But for the sake of flexibility and sales expediency, they end up gutting out the very differentiating characteristics that gave those names meaning and unique value.

    Everything in Detroit, SS, GT, SRT, and even 300C, eventually becomes just another trim level.
     
    GasAxe and valiant67 like this.
  15. Ryan

    Staff Member Level III Supporter

    Joined:
    Jan 29, 2016
    Messages:
    6,890
    Likes:
    12,341
    I was thinking a factory lift as an alternative to air suspension like on the Cherokee, Compass, and Renegade...
     
    aldo90731 likes this.
  16. aldo90731

    Staff Member Level III Supporter

    Joined:
    Jul 6, 2010
    Messages:
    10,321
    Likes:
    21,765
    That’d be sweet.
     
    Ryan likes this.
  17. Ryan

    Staff Member Level III Supporter

    Joined:
    Jan 29, 2016
    Messages:
    6,890
    Likes:
    12,341
    Air suspension almost makes the Trailhawk less different than a traditional factory lift would, IMO. It has the same fascia and air suspension as the Overland and Limited. It’s not unique as it is. A more conventional factory lift would offer more customization potential for customers who wanted that as well as differentiation from other GCs with an air suspension.
     
    aldo90731 likes this.
  18. aldo90731

    Staff Member Level III Supporter

    Joined:
    Jul 6, 2010
    Messages:
    10,321
    Likes:
    21,765
    Yup. And would probably attract a more serious off-road buyer, too.

    Power Wagon comes with lockers, swaybar disconnect and a winch. But it is a $65,000+ truck, and the 2500 chassis/powertrain is overkill for someone like me. Ram 1500 is plenty huge.

    If Ram made the swaybar disconnect, lockers, a factory lift and a winch-ready bumper available on Rebel, it’d go a long way towards differentiating Rebel from other 1500s and from the competition —e.g., TRD, ZR2, All Terrain, etc.
     
    #39 aldo90731, Aug 26, 2018
    Last edited: Aug 26, 2018
  19. link3721

    link3721 Yes, This MK Goes Off-Road

    Joined:
    Oct 18, 2012
    Messages:
    1,317
    Likes:
    1,148
    The air suspension also makes the Grand Cherokee a rattle can when on the trails. You lose all suspension travel when you go up to the highest setting. Makes it way less comfortable when you need it to be softer. Not very Trailhawk fitting in my opinion.
     
    freshforged, Ryan and aldo90731 like this.

Share This Page

Loading...
 We are not affiliated with FCA. We make no claims regarding validity or accuracy of information or advice. Copyright © VerticalScope Inc. All rights reserved.