As I stated in my post, there were many reasons why Pontiac failed and was shut down. I realize why they are Jeeps and not Dodges. They sell as Jeeps BECAUSE of the reputation and image that was built by Wrangler over the last 75 years. Wrangler IS the Jeep brand. In its original form, it was the first Jeep. It is not a sub brand. If there was no Wrangler, there would be no Jeep lifestyle, no Jeep image, no Jeep reputation. Ask anyone what a Jeep is, and what comes to mind is Wrangler...not Renegade, or Cherokee or Compass or any of the others. Jeep's reputation and reason for selling the way it does was built on the back of the Wrangler. If they turned Wrangler into just another crossover like Cherokee, over time Jeep would dry up and blow away...no matter what sales of the rest of the lineup are currently. If anyone doesn't realize that, they're fooling themself. You keep referring to hand wringing. I, and I'm sure most of us on here who realize what Jeep is, find that offensive. There have been many threads devoted to this topic already, but the DOJ was perhaps the most thorough with posters weighing in with far more knowledge than myself...like Norm, Bob, Eric, and others. As stated before, there are many threads devoted to this already so I'll stop wasting my breath here.