. ... Furthermore ( not covered elsewhere in this thread that I could see ) so-called BabyBoomers are still buying/leasing cars, though they're in their 60's and 70's. After the great crash, they might not have that much money - however, it's quite possible some just might. They do remember both Alfa and Fiat from their first efforts here in N.A. They're the ones who named Fiat : "Fix It Again, Tony"; and named Ford : "Found On Road Dead" - and the like. They have the life experiences which qualify them ( or at least They think so! ) to speak out on such issues. And they will (they made the Internet happen, you know). I don't know if those people would consider testing, much less buying/leasing an Alfa. If they did and Alfa's history is repeated as Fiat's history is repeating before our eyes - they will make sure people listen. They will also tell others if it proves worthy. It won't matter the product's target audience - no one is going to debar any real customer a chance to acquire one.