Discussion in 'Mopar / FCA News' started by NWbyNW, Sep 21, 2020.
Import brands stopped being a “thing” years ago.
These days it is all about buying locally.
These days it's about buying authentically.
Everything fails eventually, and technology is always being improved. In the short term, I don't see planned obsolescence as a thing. Perhaps the planned obsolescence will come in the body. Or, you do things like we do in DoD and perform SLEPs (service life extension packages). It would require a change in auto industry thinking and practice. That would be cheaper and more environmentally friendly, perhaps. If you have a relatively solid "skateboard chassis," you recycle everything else, upgrade the electronics and electric motors, and slap on a new body with improved guts. Interiors wear out anyway, so "planned obsolescence" is just like remodeling your house. Maybe the next SLEP is a new chassis, and maybe you sell the pre-SLEP vehicle used to a "remodeler." After all, we're talking about global roads, which are not all German Autobahn quality.
That is true, too.
But manufacturers, of all kinds, are finding ways to deliver authenticity through the brand experience, not the point of manufacture.
Compared to what GM turns out, I'm sure anything FCA / PSA / STELL/\NTIS produces will be delightful.
I suspect another reason for this is to coddle the chauvinistic attitude of some in AR's European customer base.
As for copying...I think I liked it better back in those times when Japan was copying everything!
Like we never see that in American customer base for, say, a Dodge Challenger. God forbid they build an American muscle car in Cassino, Italy.
Or a Jeep in Italy. Oh wait.... Nevermind.
Sure, but do those even COUNT? Seriously, Jeep is a global brand, with obvious American roots. Unlike a Wrangler, the typical buyer of a Renegade in the US is probably more concerned with what the vehicle "brings to the fight" than that it's a twin to a Fiat 500X and made alongside it in Melfi, IT (and Brazil or China for those markets).
@aldo l certainly hope he gives a couple of hoots about the AR purity, as he should with the US side as well. It will be sad day when l no longer hear the burble of my neighbour´s Charger SRT
To survive, Alfa Romeo has to sell a lot more than Quadrafoglios.
Plain-Jane Alfa Romeos can be built anywhere, and have a small shop in Italy, with highly paid workers, hand build the high-end Alfas. Just like AMG builds the really fancy Mercedes-Benzes while the rest come out of a plant in Alabama.
Not quite. The Alabama plant only makes the GLE and GLS. Mercedes has cheaper vehicles than those coming from Germany.
From what I have read, around 22% of all BMWs (& over half of all BMW SUVs) are made in the United States.
Well considering that the Windsor Assembly Plant is facing an uncertain future, Stellantis could turn said plant into a dedicated plant for Alfa Romeo SUV's.
FCA also received a lot of money from the Italian Government to deal with the effects of the Pandemic, so it would be politically impossible to close any addtional Italian plants.
To be fair; Citroen (since the formation of the PSA Group) has struggled to maintain a distinct identity (compared to Peugeot) for last few decade. Something that can only be truely solved by moving Peugeot upmarket (to the same level as Volkswagen).
They make the Audi A3, A4 & A6 in India to be fair. While virtually all the SUVs are made outside of Germany in places such as Slovakia, Hungary & India.
In the case of the Q7 & Q8 (and why its made in Slovakia), its mainly because it shares a platform with Volkswagen Touareg & Porsche Cayenne.