There's a bit of chicken-and-egg here too. The best dealership companies have their pick of brands to take on. Why would they choose FCA's brands, whose customers have historically been low-margin, sub-prime buyers (and there's a lot of truth in the adage that the less you charge, the more complaints you get)? When FCA's portfolio is desirable, reliable and profitable, those dealerships that invest more in service will either start to approach FCA or start to take FCA's overtures seriously. But it's not all doom and gloom: as FCA shifts away from volume and towards margin, it gives dealerships more time to spend on each sale. Provided the dealerships get to share some of those higher margins, that's another way of improving the quality levels.