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Discussion in 'Auto News & Rumors' started by redriderbob, Nov 30, 2017.
In olden days, that would have looked like this...
Just wait til you have to get in the back seat of one.
I like how he is trying to say that it is going to be a good car to drive despite having only 125 hp, CVT and FWD despite being a CUV. And no sunroof.
Oh...wait...it's "Expressive" and there are speakers in the headrest!
Seems like the interviewer is trying hard not to say, "What a pile. Why in the world would anyone buy this?"
Nope. That certainly won't get me into a showroom. Too many other good options out there
As Nissan’s “gateway” into their lineup, this would take the place of Versa...or Note.
Looks like they are trying to unseat Kia Soul. Being very familiar with Nissan’s detail for execution, it will likely come short on too many areas.
Which is just as well. They will get bored after six months and move on to something else.
The Kick has 'rental car' written all over it.
You nailed it.
This is Nissan's entry-level, affordable CUV. The Versa is Nissan's entry-level affordable sedan.
In a time of rising prices and many features, offering more basic transportation is not a bad idea.
If Nissan does not execute properly, then it could turn people away from the brand, like the Fiat 500 turns people away from FCA.
Nissan’s strategy these days is:
Dream up big, build it cheap.
Then if it doesn’t move, put money on the hood.
Yes, Nissan is single-mindedly pursuing market share over everything else.
Anytime a company pursues one metric to the exclusion of all others, it is harmful in the long run.
Here’s a fascinating factoid:
In North America, Nissan offers twice as many models as Honda, yet Nissan struggles to sell as many units as Honda, higher incentives notwithstanding.
I’d say someone at Nissan ain’t looking at the right metrics...
They are trying to beat Honda without putting any effort into being better than Honda. They shortcut quality, safety and customer service and hope the low prices, incentives and other trinkets will buy them the financial metrics that they desire.
FWIW - @aldo90731 and @Erik Latranyi , I've always thought Mistubishi's Micra was a brilliant vehicle. $10,000 CAD brand new full warrantied vehicle. It does not try to be anything more than cheap, and I appreciate it for this fact.
Mirage has done surprisingly well, at least for Mitsubishi, for that same reason. Of course those $10,000 get you a 10 year warranty In the US. That’s a thing a used $10,000 car doesn’t have.
I haven’t checked how the sedan is doing.
There's nothing wrong with offering a cheap, no frills vehicle as long as your pricing reflects its contents. FCA asking $17k CAD for a base model Fiat 500 that also does not include air conditioning standard says a lot about what Fiat thinks of its own product.
I'm not ugly, I'm expressive.