Discussion in 'Mopar / FCA News' started by redriderbob, Mar 3, 2020.
I could not agree more with all of your posts. All the product plans through the 2010's decade had Journey replacement and other planned CUV variants for the Chrysler and Dodge brands. None have materialized. We've even heard rumors that products that were in and even close to completion in development were quietly shelved.
Everything went off the rails around 2015 when Sergio decided that FCA wasn't in the auto business anymore but rather was in the merger business. Every move went into cost cutting, killing off any vehicle that wasn't high margin, freezing development, and eliminating corporate debt. All these moves were to increase the attractiveness for a merger or buyout partner. 200 was a victim of this. Instead of working to raise the car's market share or update it, they just threw their hands up and gave up. It was cheaper to kill it and keep churning out 2011 model Journeys and Grand Caravans.
All the "new vehicle announcements" of the last several years are what I like to call, lipstick on a pig. You can dress it up but it's still a 10 year old Durango/Charger/Challenger.
200 is the poster child of this. Previous model Sebring/200 was a discount and rental queen. Enter all new and excellent 2015 model with the same 200 badge on the trunk and buyers balked at the price. A 200? At that price?
This is why the Journey name is beyond salvation. Grand Caravan might be too even despite 35 years of history.
Sergios first goal was to save the company. To make it profitable. Second step was to make it survive. Anyone who denies that a recession is coming has not been on this earth very long, and according to Sergio, fca would be in real bad shape when the stuff hits the fan. They need to make the “best” decisions for the long term.
Considering every brand that lost its life over the last 20 years or so, we are lucky to have anything to celebrate, especially an 800hp super car family sedan.
Excellent post. You said what I should say but always come off as a troll.