AF: Chrysler’s 300 SRT Pacer Edition Arrives In Dealers Down Under | Allpar Forums
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Chrysler’s 300 SRT Pacer Edition Arrives In Dealers Down Under

Discussion in 'Mopar / FCA News' started by HoboChangba, Jun 23, 2020.

  1. HoboChangba

    HoboChangba Well-Known Member

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  2. jimboy

    jimboy Well-Known Member

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    In my lottery fantasy, there is a middle eastern 300 SRT coming to me in a shipping container!
     
  3. unverferth

    unverferth Well-Known Member

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    Why can't they offer a similar version here ?
     
    Donte Lindsey likes this.
  4. mopar22

    mopar22 Well-Known Member

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    Money
     
  5. aldo90731

    Staff Member Level III Supporter

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    Money is not the problem; we get a $70,000 Dodge Charger SRT with the exact same underpinnings.

    This is a sore point for me. We can’t get a Chrysler 300 SRT, which is available in Australia and the Middle East; a 2-door Wrangler Sahara or a Rubicon with Selec-Trac, both of which are available outside of North America. Apparently, the latter will be rectified in 2021.

    Then again, Fiat Spider is available here but not in Italy...

    FCA is a weird place.
     
    Donte Lindsey, jimboy and Morty like this.
  6. codypet

    codypet Well-Known Member

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    FTFY
     
  7. mopar22

    mopar22 Well-Known Member

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    Money as in getting it certified for the NA market and for how little sales they had here at the end of it's life, that is why we cannot get it here
     
  8. aldo90731

    Staff Member Level III Supporter

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    Again, Charger and 300 are identical products, with the exception of the body panels. And Chrysler 300 body panels are already certified since the car is for sale in V6 and 5.7 HEMI.
     
  9. Morty

    Morty Well-Known Member

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    And they were certified. Are there any significant changes since then. The 8 speed, l suppose.
     
  10. mopar22

    mopar22 Well-Known Member

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    It would still need to be recertified since it's a different car. Al; because the body parts and an engine are certified doesn't mean you can slap them together and call it a done day. They still need to go through all the testing all over again
     
    HoboChangba likes this.
  11. aldo90731

    Staff Member Level III Supporter

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    I owned a 2006 300C SRT8, 2007 300C SRT8 and a 2012 300 SRT: the main reason sales of 300 SRT declined after the 2012 redesign is because FCA priced the car out of the market.

    The MSRP of 300 SRT8 was $45,000 in 2006 and $47,000 in 2007. The car came very well equipped and had only a couple of options. 300 SRT offered a lot of attitude in an unmistakably American package that made no apologies for its rough edges. At that price 300 SRT offered incredible value: sales were brisk and transaction prices stayed near MSRP.

    By contrast, MSRP for a well equipped 2012 300 SRT jumped to $60,000 and the options list grew lengthy. The car had nicer interior materials, better panel gaps, a bigger motor with more power, but retained the same old, clunky 5-speed automatic. The cars sat unsold in dealer lots because it lost its edgy attitude; the interior became too hushed up and the handling soft. Buyers refused to pay the exorbitant price increase for what they saw as a watered down, less differentiated product. Unlike the original 300 SRT, transaction prices for the redesigned model were heavily discounted.

    For FCA to claim that there wasn't sufficient demand for 300 SRT is disingenuous. The reality is FCA fundamentally altered the car's value proposition and, in doing so, killed the demand for it.

    BTW, FCA screwed up Viper's value proposition in exactly the same way: gave it a nicer interior, better fit and finish, more comfort features, and jacked up the price through the roof.

    It is no coincidence both vehicles are now dead.
     
    Suhail, turbonetic, page2171 and 11 others like this.
  12. OH3Cobra

    OH3Cobra Active Member

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    I have owned both an 06 300 SRT8 and currently have a 13 300 SRT8. The brute in a suit needs to return with a Hellcat motor- the pieces are all there. Keep it classy and serve us up a modern 300 with Hellcat power, trans and suspension / exhaust tuned to the “brute in a suit” mode.
     
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  13. Cajun300C

    Cajun300C Well-Known Member

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    The last year FCA produced the 300 SRT was I believe in 2014-2015 for US. What's changed in the last 5 years that FCA would need this vehicle to be re-certified? Has the 392 changed that much since they used it? Did the 300 go thru major design changes since 2015? Is there a time limited on when you can bring a car model back?
     
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  14. randy1911

    randy1911 Active Member

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    FCA has no excuse.

    I made a couple of calls for clarity because I really thought certification cost was the issue.

    First the 300 chassis is certified and the engine is certified by its own merit and through the charger and challenger also through Cross certification through Federal motor vehicle safety standards and National highway traffic safety administration The Office of Vehicle Safety Compliance (OVSC) has expanded the current Importation and Certification Division cross certification compliance labeling requirements of 49 CFR Part 567.

    Second because the US certification process is not as we all thought the SRT300 nor would a 300 Hellcat need to be recertified unless there is some other chassis used or modification that has not been certified previously in other FCA brampton vehicles (Challanger,Charger,300).

    Third FCA has been lying or not telling the full truth since 2016 when cross certification was dictated. All these years stating the reason the 300SRT or hellcat is not here is due to certification but the US government does not need a re-certification for the 300 in any trim offered in the charger. WOW Pure lies and indecency by FCA. Just bring over the SRT and make the Hellcat please.
     
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  15. aldo90731

    Staff Member Level III Supporter

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    Most likely the real reason is simply Marchionne’s dictum of no intramural competition.

    It’s time FCA buries that stupid dictum. It clearly didn’t save Avenger/200, is killing 300, and hasn’t really worked all that well for Caravan/Pacifica either.
     
  16. Milkman123

    Milkman123 Active Member

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    Solid post, you said what I can't without being filtered by the gushboard mods.

    You nailed it with your explanation of the price increase.

    That was one of the most disappointing expereinces ever. The SRT cars were just around $40,000 when I started seriously crunching numbers, when I decided I was willing to throw $40,000 at an SRT it would suddenly only buy you an R/T.

    Today the bloody SXT is almost $40,000. Thanks but no thanks.
     
    aldo90731 likes this.
  17. turbonetic

    turbonetic Active Member

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    They didn't just price the 300 SRT out of market, they're doing it to all their vehicles. For $45,000 they were a steal and worth it, but not $60,000-$70,000. That is ridiculous and why I no longer have one.
     
  18. KrisW

    KrisW Well-Known Member

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    300 SRT did not sell. The article here on Allpar says it fell to about 700 units sold domestically by its second year - in a market like the USA, where cars are built to inventory, that's unsustainable, even for a variant of a bigger selling model. 2012-2014 Chrysler 300C SRT8 cars (at https://www.allpar.com/cars/chrysler/300C-SRT8.html )

    Export sales were higher, and export sales are primarily built to customer order, which is why the model continues to be exported.
     
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  19. aldo90731

    Staff Member Level III Supporter

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    Not sure what the point is. Viper is dead too. Who’s to blame for that...?
     
  20. Cajun300C

    Cajun300C Well-Known Member

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    Since the only SRT Models are the Hellcats except for the Jeep and Durango, the 300 can use the S model as their Scat Pack version. Price it starting at $40K - $45k and you might get more sales on it.
     

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