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Chrysler 300 Returns To Service For The 2019 Model Year:

Discussion in 'Mopar / FCA News' started by redriderbob, Jul 16, 2018.

  1. Judas Shuttlesworth

    Judas Shuttlesworth Active Member

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    To Ryan's point, there would have to be a future 300 in order for it to be negatively affected by steep discounts on the current one.
     
    Ryan likes this.
  2. Moparian

    Moparian Well-Known Member

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    2 crossovers/suv, 300 and pacifica.
     
  3. Erik Latranyi

    Erik Latranyi Allpar Legacy

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    Ryan, it is Chrysler resale values today that will make a Chrysler comeback more difficult...even with great CUVs and the Portal.

    Those poor resale values and heavy discounting will bite Jeep in the future.

    This is about more than the 300, but about the future of the entire company and the barriers it is creating for itself. Chrysler 300 is just the current example.
     
    Judas Shuttlesworth likes this.
  4. Ryan

    Ryan Moderator
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    I understand your thinking. Here’s a more appropriate thread for it, though:
    The future of Chrysler (at https://www.allpar.com/forums/threads/the-future-of-chrysler.168935/page-63 )
     
  5. Judas Shuttlesworth

    Judas Shuttlesworth Active Member

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    I wasn't thinking about that part of it. Given the lack of attention to the brand and the discounts on the current vehicles, the damage may have already been done to whatever comes after.
     
  6. Erik Latranyi

    Erik Latranyi Allpar Legacy

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    Chrysler will have a big hill to climb with a CUV. Other than the Aspen, it has never offered one. The 300 discounts and death-talk are making trust in Chrysler all the more difficult by the buying public.
     
  7. GasAxe

    GasAxe Well-Known Member

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    Most of the buying public doesn't hear or know about the Chrysler death talk. What they do know is that when they are looking for a quality crossover and don't want a fire breather Durango or mountain goat Jeep, Chrysler won't even come up as an option. And everyday that continues is another lost dollar that can't be regained.
     
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  8. Ryan

    Ryan Moderator
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    Pacifica was a CUV but I’m not sure how many people remember that now that it’s a minivan.
     
  9. Erik Latranyi

    Erik Latranyi Allpar Legacy

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    Let's stick to the 300 discussion - any guesses how large the incentives get this year?
     
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  10. Ryan

    Ryan Moderator
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    Taking a wild guess that they will stay the same. Not that they are doing much good.
     
  11. Erik Latranyi

    Erik Latranyi Allpar Legacy

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    The Pacifica wagon and Aspen are great examples of Chrysler's struggles with moving into the CUV market.
     
  12. Erik Latranyi

    Erik Latranyi Allpar Legacy

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    I hope they cut production. I feel for Brampton.
     
  13. Judas Shuttlesworth

    Judas Shuttlesworth Active Member

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    Almost, but not quite as steep as the 2020 models.
     
  14. GasAxe

    GasAxe Well-Known Member

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    10+ years and two owners ago.:rolleyes:
     
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  15. wtxiceman

    wtxiceman Well-Known Member

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    I personally preferred the old aspen over a Durango.

    Have the 300 sales fallen that much in the last few months?
    I see quite a few new ones in my area
     
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  16. Ryan

    Ryan Moderator
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    Down 12% YTD so far, even with heavy incentives.
     
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  17. redriderbob

    redriderbob Mopar Guru!
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    Not dead for awhile...
     
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  18. redriderbob

    redriderbob Mopar Guru!
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    With the sedan market slowing down more, Chrysler isn't putting any ads for the 300 out there... and instead are dumping money into Pacifica ads. It's too bad, the 300 commercial earlier this year was great...


    View: https://www.youtube.com/watch?v=-spuvtqCdBc
     
  19. Ryan

    Ryan Moderator
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    I have that one playing on out little digital showroom thing at the dealership. Every 30 minutes or so, I hear the guy whistle and say “NICE RIDE!”
     
  20. jclick

    jclick Well-Known Member

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    Aspen was not a CUV, clearly a truck based SUV in a time of high fuel prices and bankruptcy. Chrysler will do just fine in CUV territory if they ever arrive. Pacifica was early and had a poor seating configuration. The rear seat was a joke. The GM CUVs corrected this error and have sold well. Chrysler should be in this game and there are customers.
     
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