Because I don't want to drop that kind of money on a vehicle that already looks dated. Also new features are a big thing in today's world. I want UConnect 5. Because the other one is 4 years old already and to keep up with changing consumer electronics it makes more sense to me to buy the thing that is updated this year rather than the tech that's 4 years old. Case in point, my 2011 Journey's 8.4 system worked well with my iPhone 4 when I got it. By the time I was on iPhone 6 it wasn't compatible at all. If you think the latest tech isn't a driver for people buying cars then I'm not sure what to tell you. Also styling. do I want the van that looks like the 2015 200 that I have in my garage? Not really. I'm not sure why you're arguing with people that tell you when they buy a new vehicle they don't want a dated model. Also, the L cars architecture was designed in the early 00's and first launched in 2004 with the Magnum and 300. There are limitations to the platform that updates can only go so far to address. Weight, aero, etc. Eventually these vehicles are going to be so hopelessly behind the competition that they won't be worth it to build.