I wouldn't say that's the full story. Jeep makes the most money either because of brand identity or capability (which is part of brand ID). At some point, you pretty much have to start bringing out Chrysler and Dodge SUVs and CUVs, as not everyone wants a Jeep, not everyone wants to pay for the Jeep brand or capes. Not everyone wants the real world penalties that Jeep capabilities bring with it, namely fuel economy penalties due to weight and power train setup. FCA was just working in a budget constrained environment, so that required hard choices that not everyone appreciates, because THEIR favorite brand was hurt by it. Jeeps sell at a premium over most other SUVs, but not everyone is in the market for a Jeep. The market bears that out. The 200 was a good vehicle. Could have been better, but I question the statement "200 wasn't good at all?" It had the rear headroom issue, but that wasn't unusual in that class, TBH. You'd have to be phenominal in that class to compete with the Asians. I don't agree Pacifica isn't a good seller. It's not a GREAT seller, no, and won't be as a premium product, especially with the old Caravan selling for much less. The design is definitely not the problem, unless exterior size is a concern, perhaps, and style, seriously, that's subjective anyway. BR Rams were polarizing. You either LOVE that truck, or you hate it. Pacifica had some serious quality execution issues early on that seemed to linger, but for how long, IDK. And NO, the old Chysler T&C was not a nicer vehicle, or at least you are going to get plenty of disagreement with THAT statement.