Following this logic, I could do three things: A. Continue to pump out cars that are possibly just as good as the long-term nameplates for 20 years with the same name until it gains a rep for appliance buyers to appreciate, while continuing to prop up sales with heavy incentives. B. Continue to participate in the market with a contract-built car that (hopefully) has a good reputation of it's own and be content with picking up whatever sales I could get as along as I keep my costs and incentives as low as possible. C. Decide not to participate in that market segment at all.