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Did Alfa make a Large Ad Buy or did MT legit love the Giulia?

Discussion in 'Mopar News' started by TripleT, Nov 28, 2017.

  1. TripleT

    Level III Supporter

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    Motor Trend Car of the year.
     
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  2. UN4GTBL

    Level 2 Supporter

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    In the Motor Trend videos I've seen, the hosts seemed to legitimately love the car.
     
  3. UN4GTBL

    Level 2 Supporter

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    Also, on their "Power List" for 2018:

    4. The Engineer: Roberto Fedeli - Head of Product Development, Alfa Romeo and Maserati
    6. The Marketer: Tim Kuniskis - FCA North America Head of Passenger Car Brands: Dodge, SRT, Chrysler, and Fiat
    23. Sergio Marchionne - CEO FCA, Ferrari
    33. Mike Manley - FCA Head of Jeep and Ram Brands
    37. Ralph Gilles - FCA Head of Design
    46. Russ Ruedisueli - Director or SRT and Motorsports Engineering


    Also:
    47. David Freiburger - Co-Host of Roadkill
     
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  4. Don W

    Don W Active Member

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    I like it. It looks like the engineers and FCA spent a good deal on this car. Sleek design, great performance, above average interior. Personally, I was shocked when I found out it had won but looking at the performance aspect, it did real well on the nurburgring fastest sedan(?) The sedan was designed beautifully as well, definitely underrated. And the motor trend guys sounded like they really liked it. Hats off to FCA.
     
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  5. Citation84

    Citation84 Well-Known Member

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    Not a good sign. Motor Trend Car Of The Year : 60 Corvair. 61 rope drive Pontiac Tempest. 71 Vega. 80 Citation. Mopar's own Aspen/Volare. Mustang II.

    And busted years ago by Auto Week for selling the COTY award for advertising bucks.

    The Alfa is a beautiful credible car. Motor Trend hasn't been credible for many many years.
     
  6. Deckard_Cain

    Deckard_Cain Active Member

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    We are already talking about it here. Maybe merge the two threads?
    This is huge for FCA. And Chrysler hadn't won this prize since the 300. Great work. This will probably raise awareness for it. :)
     
  7. Ernesto

    Ernesto Active Member

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    The Giulia is 10" shorter than my 2015 200 with a 3" longer wheel base. That part my garage and I really like. The rub? I can't afford a hubcap for a Giulia.
     
  8. Muther

    Muther Well-Known Member

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    Congratulations to FCA, Alfa, and the Giulia team.

    Did FCA make a large ad buy?

    Almost certainly, but that ad buy can go into anyone of their magazines, or websites, so it may not be that obvious. You do not win magazine awards based solely on the quality of your product. That is not how things work in publishing. Ads must be bought.

    But that is not to take away from the Giulia. Though I have yet to drive one, they have every appearance of being a great car.
     
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  9. BASONE88

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    Motor Trend has never been a big fan of Chrysler products. They have given a shout-out to Mopar - occasionally. But I have never appreciated how they treat Dodge, RAM, Chrysler, FCA, Maserati, AR or Jeep. This is HUGE!
     
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  10. T_690

    T_690 Active Member

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    Who won this award in 1999 and 2005?
     
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  11. UN4GTBL

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    Motor Trend was also the ones who gave Ram an unprecedented back-to-back Truck of the Year wins.
     
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  12. BASONE88

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    Exactly. Terrible treatment. Although I forgot - they have awarded Truck of the Year to RAM 3 times, recently.
     
  13. JayhawkOne

    JayhawkOne Active Member

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    [​IMG]



    [​IMG]
     
  14. MPE426HEMI

    MPE426HEMI Well-Known Member

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    Excellent for Alfa, meh for MT.
     
  15. CDJSalesPro

    CDJSalesPro Well-Known Member

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    What was Cirrus and 300 ...Alex[​IMG]
     
  16. BASONE88

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    Yep, unprecedented - three-time-winner! Still don't appreciate how they treat FCA et. al..
     
  17. Thom Paré

    Thom Paré Active Member

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    Can we FINALLY include the "F" side of FCA in the news forum now?
     
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  18. CDJSalesPro

    CDJSalesPro Well-Known Member

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    And didnt The Grand Cherokee win a couple of times..... I thought the GC 5.9 won.....
     
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  19. codypet

    codypet Well-Known Member

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    Didn't the Pacifica come in a very close 2nd last year for COTY behind the bolt and only because the Hybrid wasn't out yet?
     
  20. redriderbob

    redriderbob Mopar Guru!
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    I am really happy to see Tim Kuniskis towards the top of the list. He probably is one of the most passionate car guys at FCA. All you hear is about Ralph, but there are a lot of car guys inside the doors at CTC and among the top of them is Kuniskis. He's a class act.
     
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