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Dodge Future Electrification

Discussion in 'Mopar / FCA News' started by CharlesTown Cob, Aug 17, 2020.

  1. CharlesTown Cob

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  2. Adventurer55

    Adventurer55 Well-Known Member

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    Heaven forbid FCA build cars that people need. They'll build electric muscle cars as soon as someone else shows them how to do it profitably. That's code for we're just going to keep building these until the dies wear completely out..
     
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  3. The Batman

    The Batman Active Member

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    "We're going to see how sales of the Mustang Mach-E and 2nd generation Model S go first. Now who wants to see me stuff a Hellcat into a dishwasher?" - Fiat-Chrysler Automobiles.
     
  4. Ryan

    Staff Member Level III Supporter

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    We all know that Dodge and Chrysler have enough baggage to not be successful with low-margin mainstream vehicles that don't have anything unique to separate them from the competition.
     
  5. valiant67

    valiant67 ...

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    Bu the problem is the Compass/Cherokee/Renegade lineup is heading in that same direction.
     
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  6. Ryan

    Staff Member Level III Supporter

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    The Cherokee's course can be corrected by moving to Giorgio Global and becoming more of a truly smaller Grand Cherokee in terms of content. But I'd prefer it to revert to the boxy styling of the original. Currently, Jeep's lineup is looking lopsided toward the modern Grand Cherokee design language with only the Renegade, Wrangler, and Gladiator using the more traditional styling.

    I don't know what to say about the Renegade and Compass... 4xe models will help. I think those could stand out from competitors by moving to exclusively 4WD lineups by using eAWD to keep fuel economy from degrading...at least in the US, I don't know if that would work in Europe.
     
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  7. T_690

    T_690 Well-Known Member

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    I would compare it to other premium (read: German) offering. FWD compact line up is selling less than RWD based line up in US.

    Switching Cherokee to Giorgio? IMO it would help especially if WL will grow in terms of passenger leg room and shoulder room. which AFAIK will happen. So they will have place for smaller Giorgio based product which could be slightly larger than current FWD based Cherokee while offering interior room not so far from the WK2.
     
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  8. Ryan

    Staff Member Level III Supporter

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    Yes, like many would say the A-Class, CLA, GLA, and GLB are examples of Mercedes "selling their soul" for volume, that can also be applied to Jeep with the Renegade and Compass. The same comparison can be made to Jaguar with the E-Pace, Lexus with the UX, etc...
     
  9. T_690

    T_690 Well-Known Member

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    Yes, but those cars are extremely important outside of US and some of them have interior space which is far from small like for example Merc GLB. It's so big inside.
    And those cars are far from cheap.
     
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  10. Ryan

    Staff Member Level III Supporter

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    They play a similar role in the brand's lineup, though.
     
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  11. T_690

    T_690 Well-Known Member

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    Exactly.
     
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  12. CharlesTown Cob

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    Anyway we can keep this thread about Dodge..? Plenty of other threads about Jeep.
     
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  13. Ryan

    Staff Member Level III Supporter

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    They are related. When people complain about FCA of not giving Dodge mainstream models, they are overlooking the fact that Dodge (and Chrysler) have reputations that prevent them from playing in any kind of high-volume segments without unique features. As crossovers are so popular right now, Jeep is better equipped to compete against Toyota, Honda, and Chevrolet than Dodge or Chrysler, though still not ideal as the core aspects of off-road capable vehicles require compromises that prevent them from having class-leading driving dynamics or interior space.

    Charger has done well because it has a level of performance that other full-size sedans can't match. Ditto for Durango. Challenger stands out from Mustang and Camaro with a spacious interior and truly retro styling. Focusing on performance is being criticized for excluding many buyers, but how do you expect Dodge to compete with mainstream products without focusing on their core competencies? Sure, they could have better quality than competitors, but they also have a reputation for not having products that are very high-quality and that reputation can't be fixed overnight.
     
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  14. turbonetic

    turbonetic Active Member

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    Yup and look how their quality sky rocketed once they got rid of those
     
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  15. The Batman

    The Batman Active Member

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    Crazy idea here, but maybe Dodge and Chrysler could try making...good...mass-market SUVs and CUVs? I don't work in the industry and I'm just spitballing here, though.
     
  16. Ryan

    Staff Member Level III Supporter

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    Why don't you paint a picture for us of what that "good" vehicle would look like in terms of content, design, size, price, unique features, etc...?

    Simply producing a "good" crossover will be a waste of money when plenty of companies already do that, unless you had something specific in mind.
     
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  17. MJAB

    MJAB Well-Known Member

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    Reminder of 2019 Jeep global sales per model

    Compass 337.5k
    Grand Cherokee 297k
    Wrangler 292k
    Renegade 252.8k
    Cherokee 233k
    Gladiator 42.8k
    Commander 14.7k

    Actually are used 4 platforms. Logical move to move Cherokee to new Grand Cherokee platform.
    Note: a platform includes also parts and components, not just the metal "body".
     
    #16 MJAB, Aug 18, 2020
    Last edited: Aug 18, 2020
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  18. valiant67

    valiant67 ...

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    And even worldwide, RAV4 well outsells all three Jeeps combined, a bit over 965k.
     
  19. MJAB

    MJAB Well-Known Member

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    And than? It is the third most sold passenger car in the world, and about half are sold in U.S.A..
    What should be the conclusion of your answer?
    Why don't You write, for example, about Subaru?

    About 2010 world sales of Jeep were, if I not remember wrong, about 435k (maybe was something less).
    Toyota Rav4 global sales were 422,270 for 2010.

    So following your narration one vehicle, the Rav4, sold that year almost as all Jeep models combined.
     
    #18 MJAB, Aug 18, 2020
    Last edited: Aug 18, 2020
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  20. patfromigh

    patfromigh Well-Known Member

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    FCA has concentrated on drivetrains first. The parts and technology are in the pipeline for the rear drive based vehicles. FCA has the front drive based vehicle plugin technology underway. The EU gets it first. Most brands have prioritized China and the EU.

    The automotive media have their own narrative about FCA. Whether or not it is true is irrelevant to them.
     
  21. MJAB

    MJAB Well-Known Member

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    One of the "problems" that FCA has, as other manufacturers, is that ZF have not yet in production the electrified version of ZF 8HP.
    If I am not wrong it should start production in 2022.
    Another manufacturer that has a big contract for that hybrid transmission is BMW.

     
    #20 MJAB, Aug 18, 2020
    Last edited: Aug 18, 2020
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